Smart lighting brands like Havells, Syska, Philips, Crompton have gained popularity and increased demand not just in metros but also Tier 2 and Tier 3 cities.

Companies like Microtek and Deck Mount certainly think so and have begun advertising. But experts think it's complicated.

Metros have witnessed most demand for air purifiers, ranging between Rs 8,000 and Rs 12,000. Philips, Mi, O2 Cure, Hindware, share shopping trends in 2020.

Philips India has launched its new campaign called #WakeUpCall to dial up awareness on the symptoms and treatment of the disorder.

The brand illustrates how words can fall short, but not hair, when it comes to expressing your thoughts. But, the ad reminds us of Parachute Advansed's ad from March.

The newly launched products include a complete range of Philips easy-to-use-at-home offerings as more and more women are looking towards styling themselves at home.