The brand has onboarded the duo in order to deepen its connect with Gen Z consumers.

The partnership aims to improve athlete performance and foster a culture of excellence within India's sporting community.

In grid action at the forthcoming Miami Grand Prix, the budding actor is scheduled to promote the brand.

The PUMA logo will feature on the nape of the jersey and its wordmark on the shorts.

Kareena Kapoor, Vineeta Singh, Mary Kom, Masaba Gupta, and Faye D’Souza to cheer the cricketers on March 10, 2024, in New Delhi.

The rapper is seen fighting off a creepy blob in a noir-style film, also directed by him.

Under this partnership, Shami will endorse PUMA’s footwear, apparel and accessories through multiple activities and campaigns throughout the year.

The sports brand's MD talks about the recent purpose-driven initiatives, IPL strategy, and more.

As part of the alliance, Noise joins PUMA’s #LetThereBeSport campaign with dedicated challenges and step streaks on the NoiseFit app.

Recently, a viral video showed Ranbir Kapoor throwing a fan’s phone, which later turned out to be a part of OPPO’s campaign.