Results for 'Puneet Das'

Design Digest

Tata Tea Gold rings in Durga Puja festivities with specially designed packs

The design language of the five packs brings out the intricate details of West Bengal’s popular 10-day festival.

As local language content booms, dubbed advertising loses favour

Ads made in regional languages work much better, agree marketers. Full coverage of our panel discussion.
People Spotting

Tata Consumer Products promotes Puneet Das as President - Packaged Beverages, India & South Asia

Puneet takes over from Sushant Dash who has moved to lead Tata Starbucks.

Tata Tea Gold celebrates the Bengali connoisseur

The tea brand places itself as the perfect answer when it comes to tea that packs flavour for the uncompromising and affable Bengalis.

"The need of the hour was to talk about social issues... it's not like there's a calendar"

Puneet Das, vice president - marketing, beverages India at Tata Consumer Products speaks on Tata Tea Premium's new campaign, local and cause marketing, tea's immunity from nearly everything, among other things.
Post Lockdown

"Marketing communication should be empathetic to the changes in the new reality"

Here's how Puneet Das, vice president marketing - beverages India at Tata Consumer Products, thinks the market will change after the lockdown

“Want to shift needle to regional pride”: Puneet Das, Tata Tea, on UP, Delhi themed spots

Tata Global Beverages' VP marketing talks about the brand's hyperlocal push.

Dentsu Impact to handle digital business for Tata Global Beverages India

The account will be handled by the agency’s Bangalore branch.
CMO Special

Puneet Das

Tea Marketing Head, Tata Global Beverages

Horlicks gets new look, plans to turn into a mega brand