Results for 'Royal Enfield'


Why is Royal Enfield banking on ‘Art of Motorcycling’ to reach out to younger audiences?

Puneet Sood, global head - apparel business, CX and breakthrough projects, Royal Enfield, shares that the brand plans to make this campaign a recurring concept and also expand it globally.

Where’s The Helmet! A unique helmet adoption and road safety campaign by Helmets for India, a Royal Enfield initiative

The campaign was conducted in collaboration with the radio network MY FM.

Royal Enfield uses art to give people a taste of the riding life

The Art of Motorcycling Campaign drew 15,000 registrations says Puneet Sood, the brand's global head - apparel business. Some 84 per cent of them were non-Enfield users.
People Spotting

Royal Enfield appoints Mohit Dhar Jayal as chief brand officer

Recently, Shubhranshu Singh, global head – marketing, Royal Enfield, moved on from the company.

"A fourth of our apparel revenue on our online store comes from women": Royal Enfield’s Puneet Sood

Speaking on the occasion of the limited-edition helmet’s launch for it’s 120th anniversary, the Global Head- Apparel Business and Gordon May, brand’s historian share the process of creating the helmets that depict the brand’s history.
People Spotting

Royal Enfield's Shubhranshu Singh joins Tata Motors

He has been appointed as as Vice President - Marketing -Domestic & IB.
People Spotting

Royal Enfield's Shubhranshu Singh moves on

His exit appears to be among a set of few other senior level executives at the company. He will join as CMO elsewhere.

Country Roads take Royal Enfield ‘Home’; to the Himalayas by the Himalayan

The motorcycling brand is out with a long-form film shot in Ladakh. We chat with Aiman Ali, director of the film - ‘Home’ - about the experience.

Royal Enfield's Shubhranshu Singh to be global jury head at APAC Effie Awards 2021

As Head of Jury, he will lead and moderate the judging sessions to assess and honour the best-in-class marketing communications efforts in the region.

"Marketers must have the attitude of an editor-in-chief": Royal Enfield's Shubhranshu Singh

Marketing musings with Shubhranshu Singh, global head – marketing, Royal Enfield.