The Indian motorcycle brand recently launched its first-ever apparel and riding gear line for women. We spoke to the head of the apparel business to find out more...

Here's a shortlist of the brands which made the cut.

The Omnicom-owned agency will take on the complete paid media duties (planning and buying) of the brand.

..where consumers contribute something beyond consumption.

Bono's work was instrumental in making charity mainstream for celebs.

Watch the brand head's presentation on the subject here.

Whose line is it anyway?

They are UP, Punjab and Kerala.