The Art of Motorcycling Campaign drew 15,000 registrations says Puneet Sood, the brand's global head - apparel business. Some 84 per cent of them were non-Enfield users.

Recently, Shubhranshu Singh, global head – marketing, Royal Enfield, moved on from the company.

Speaking on the occasion of the limited-edition helmet’s launch for it’s 120th anniversary, the Global Head- Apparel Business and Gordon May, brand’s historian share the process of creating the helmets that depict the brand’s history.

He has been appointed as as Vice President - Marketing -Domestic & IB.

His exit appears to be among a set of few other senior level executives at the company. He will join as CMO elsewhere.

The motorcycling brand is out with a long-form film shot in Ladakh. We chat with Aiman Ali, director of the film - ‘Home’ - about the experience.

As Head of Jury, he will lead and moderate the judging sessions to assess and honour the best-in-class marketing communications efforts in the region.

Marketing musings with Shubhranshu Singh, global head – marketing, Royal Enfield.

Royal Enfield is putting its tech might behind personalising two-wheelers through an app-based, 3D configurator – Make it Yours.

The Indian motorcycle brand recently launched its first-ever apparel and riding gear line for women. We spoke to the head of the apparel business to find out more...