Results for 'Royal Enfield'

Marketing

Royal Enfield uses art to give people a taste of the riding life

The Art of Motorcycling Campaign drew 15,000 registrations says Puneet Sood, the brand's global head - apparel business. Some 84 per cent of them were non-Enfield users.
People Spotting

Royal Enfield appoints Mohit Dhar Jayal as chief brand officer

Recently, Shubhranshu Singh, global head – marketing, Royal Enfield, moved on from the company.
Marketing

"A fourth of our apparel revenue on our online store comes from women": Royal Enfield’s Puneet Sood

Speaking on the occasion of the limited-edition helmet’s launch for it’s 120th anniversary, the Global Head- Apparel Business and Gordon May, brand’s historian share the process of creating the helmets that depict the brand’s history.
People Spotting

Royal Enfield's Shubhranshu Singh joins Tata Motors

He has been appointed as as Vice President - Marketing -Domestic & IB.
People Spotting

Royal Enfield's Shubhranshu Singh moves on

His exit appears to be among a set of few other senior level executives at the company. He will join as CMO elsewhere.
Advertising

Country Roads take Royal Enfield ‘Home’; to the Himalayas by the Himalayan

The motorcycling brand is out with a long-form film shot in Ladakh. We chat with Aiman Ali, director of the film - ‘Home’ - about the experience.
Advertising

Royal Enfield's Shubhranshu Singh to be global jury head at APAC Effie Awards 2021

As Head of Jury, he will lead and moderate the judging sessions to assess and honour the best-in-class marketing communications efforts in the region.
Interviews

"Marketers must have the attitude of an editor-in-chief": Royal Enfield's Shubhranshu Singh

Marketing musings with Shubhranshu Singh, global head – marketing, Royal Enfield.
Marketing

Royal Enfield’s Shubhranshu Singh on bike personalisation...

Royal Enfield is putting its tech might behind personalising two-wheelers through an app-based, 3D configurator – Make it Yours.
Marketing

“The female rider community is under-served”: Royal Enfield's Puneet Sood

The Indian motorcycle brand recently launched its first-ever apparel and riding gear line for women. We spoke to the head of the apparel business to find out more...