The 'Royal Enfield Cruise Blend' will be available at select Blue Tokai outlets and corresponding Swiggy and Zomato pages, starting from February 8, 2024.

Brands including Acer, Carrera Eyewear, Casio G-Shock, Evocus, HRX, LG, Mahindra Group, and POCO, are also featured in the film.

That piece when the observers of advertising reveal the ones that tickled their fancy.

Ahead of the new launch, the brand unveiled an ad film that revisits the nine decades of its signature two-wheeler’s legacy.

Repeated attempts by rivals in the past to breach the Enfield fortress have failed. Here is what is different this time round.

Puneet Sood, global head - apparel business, CX and breakthrough projects, Royal Enfield, shares that the brand plans to make this campaign a recurring concept and also expand it globally.

The campaign was conducted in collaboration with the radio network MY FM.

The Art of Motorcycling Campaign drew 15,000 registrations says Puneet Sood, the brand's global head - apparel business. Some 84 per cent of them were non-Enfield users.

Recently, Shubhranshu Singh, global head – marketing, Royal Enfield, moved on from the company.

Speaking on the occasion of the limited-edition helmet’s launch for it’s 120th anniversary, the Global Head- Apparel Business and Gordon May, brand’s historian share the process of creating the helmets that depict the brand’s history.