Results for 'Royal Enfield'

Marketing

Apparel: The silent component in Royal Enfield’s marketing strategy

Mohit Dhar Jayal, chief brand officer, reveals that the apparel business witnessed 2x growth compared to last year.
Advertising

Blue Tokai Coffee Roasters partners with Royal Enfield to introduce a coffee blend

The 'Royal Enfield Cruise Blend' will be available at select Blue Tokai outlets and corresponding Swiggy and Zomato pages, starting from February 8, 2024.
Advertising

Hrithik Roshan’s ‘Fighter’ takes off with Asian Paints, Royal Enfield, Zomato, and more

Brands including Acer, Carrera Eyewear, Casio G-Shock, Evocus, HRX, LG, Mahindra Group, and POCO, are also featured in the film.
Advertising

Ads that we savoured like fine wine in 2023

That piece when the observers of advertising reveal the ones that tickled their fancy.
Advertising

Royal Enfield celebrates nine decades of 'Bullet' legacy with new Bullet 350 model

Ahead of the new launch, the brand unveiled an ad film that revisits the nine decades of its signature two-wheeler’s legacy.
Brands

Charged up: Can Hero-Harley and Bajaj-Triumph shake the Royal Enfield supremacy?

Repeated attempts by rivals in the past to breach the Enfield fortress have failed. Here is what is different this time round.
Marketing

Why is Royal Enfield banking on ‘Art of Motorcycling’ to reach out to younger audiences?

Puneet Sood, global head - apparel business, CX and breakthrough projects, Royal Enfield, shares that the brand plans to make this campaign a recurring concept and also expand it globally.
Companies

Where’s The Helmet! A unique helmet adoption and road safety campaign by Helmets for India, a Royal Enfield initiative

The campaign was conducted in collaboration with the radio network MY FM.
Marketing

Royal Enfield uses art to give people a taste of the riding life

The Art of Motorcycling Campaign drew 15,000 registrations says Puneet Sood, the brand's global head - apparel business. Some 84 per cent of them were non-Enfield users.
People Spotting

Royal Enfield appoints Mohit Dhar Jayal as chief brand officer

Recently, Shubhranshu Singh, global head – marketing, Royal Enfield, moved on from the company.