The partnership continues to fuel India’s indie, pop, and hip-hop celebrating youth adventure with RADAR and RAP 91 events.

Mohit Dhar Jayal, chief brand officer, reveals that the apparel business witnessed 2x growth compared to last year.

The 'Royal Enfield Cruise Blend' will be available at select Blue Tokai outlets and corresponding Swiggy and Zomato pages, starting from February 8, 2024.

Brands including Acer, Carrera Eyewear, Casio G-Shock, Evocus, HRX, LG, Mahindra Group, and POCO, are also featured in the film.

That piece when the observers of advertising reveal the ones that tickled their fancy.

Ahead of the new launch, the brand unveiled an ad film that revisits the nine decades of its signature two-wheeler’s legacy.

Repeated attempts by rivals in the past to breach the Enfield fortress have failed. Here is what is different this time round.

Puneet Sood, global head - apparel business, CX and breakthrough projects, Royal Enfield, shares that the brand plans to make this campaign a recurring concept and also expand it globally.

The campaign was conducted in collaboration with the radio network MY FM.

The Art of Motorcycling Campaign drew 15,000 registrations says Puneet Sood, the brand's global head - apparel business. Some 84 per cent of them were non-Enfield users.