Puneet Sood, global head - apparel business, CX and breakthrough projects, Royal Enfield, shares that the brand plans to make this campaign a recurring concept and also expand it globally.

The campaign was conducted in collaboration with the radio network MY FM.

The Art of Motorcycling Campaign drew 15,000 registrations says Puneet Sood, the brand's global head - apparel business. Some 84 per cent of them were non-Enfield users.

Recently, Shubhranshu Singh, global head – marketing, Royal Enfield, moved on from the company.

Speaking on the occasion of the limited-edition helmet’s launch for it’s 120th anniversary, the Global Head- Apparel Business and Gordon May, brand’s historian share the process of creating the helmets that depict the brand’s history.

He has been appointed as as Vice President - Marketing -Domestic & IB.

His exit appears to be among a set of few other senior level executives at the company. He will join as CMO elsewhere.

The motorcycling brand is out with a long-form film shot in Ladakh. We chat with Aiman Ali, director of the film - ‘Home’ - about the experience.

As Head of Jury, he will lead and moderate the judging sessions to assess and honour the best-in-class marketing communications efforts in the region.

Marketing musings with Shubhranshu Singh, global head – marketing, Royal Enfield.