Brand ambassador, Taapsee Pannu focuses on 'Crush ho ya na ho, blush hona chahie,' in the campaign's digital video.

Through this campaign, the brand intends to elevate the joy of wedding celebrations for bridesmaids by becoming their wedding BFF.

Through this collaboration, Swiss Beauty aims to make its makeup accessible to a huge set of audience that matches the brand’s consumer group.

With his appointment, the company is looking to drive their growth momentum.

The campaign celebrates the uniqueness of every individual, irrespective of gender or sexual orientation, and challenges the societal norms that have traditionally dictated beauty standards.

Through this campaign, the brand aims to share all 3 major emotions of anxiety, joy and excitement that the bride & her girl gang goes through during the course of the wedding.

Saahil was earlier the co-founder and COO at Idam House of Brands.