The account was won following a multi-agency pitch and will be serviced from the agency's Gurgaon office.

The new CCO tells us us how he landed the job, the challenges of hiring folks in the metaverse era, and his urge to unlearn his two decades of advertising to succeed at his new workplace.

Conceptualised by Taproot Dentsu, the ad features all sorts of unexpected ingredients: a prehistoric Singh, a saber-toothed tiger and time travel.

'Lighten up', urges the ad for the new entrant into the men's ethnic wear category.

As part of the pre-buzz, the brand ambassador Varun Dhawan changed his name on his social media handles to ‘Vroom Dhawan’.

It features a realistic portrayal of what happens to clothes after they’re washed, and before they get folded.

In India, the process of bringing 23 agency brands down to 6 has begun. Won't clients miss names like Webchutney and Taproot?

He joins a long list of senior-level exits from the dentsu network in the past few weeks.

After a career in advertising spanning almost three decades, Dias has resigned from his role as CCO of Taproot Dentsu.

The laptop brand's new ads show parents how technology has replaced human interaction for school kids.