As part of the pre-buzz, the brand ambassador Varun Dhawan changed his name on his social media handles to ‘Vroom Dhawan’.

It features a realistic portrayal of what happens to clothes after they’re washed, and before they get folded.

In India, the process of bringing 23 agency brands down to 6 has begun. Won't clients miss names like Webchutney and Taproot?

He joins a long list of senior-level exits from the dentsu network in the past few weeks.

After a career in advertising spanning almost three decades, Dias has resigned from his role as CCO of Taproot Dentsu.

The laptop brand's new ads show parents how technology has replaced human interaction for school kids.

The ad is for Skype India and it was shared on Linkedin by Titus Upputuru, creative head of Taproot Dentsu Gurgaon.

Ayesha Ghosh is CEO; Shashank Lanjekar to lead Strategy nationally.

It's part of the platform's 'Vedantu Improvement Promise'. We chat with the brand's marketing head about this daring move.

The project was won following a multi-agency pitch.