Results for 'Vicks'


Ranveer Singh breaks 'Sabse Badi Khabar' for Vicks in new ad

The latest campaign unveils ‘double powered transformation’ of triangular Vicks cough drops.

Vicks launches new Roll-On for fast headache relief accompanied by a new TVC

It aims to offer fast action in 2 minutes and comes with a roller ball technology and non-greasy formula.

Hit wicket or hit songs? Reviewing the impact of World Cup 2023 anthems

Industry experts analyse success factors, challenges, and strategies for World Cup brand anthems.

Here are some brands hitting sixes and fours with ads this ICC Men’s Cricket World Cup

Between Zomato, Vicks, and Livspace, these are some ads with the ‘howzat’ factor, this tournament.

How Vicks is looking to make its anthem inclusive ahead of ICC CWC 2023

Sahil Sethi from P&G India talks about the objective, idea and more about the #VicksKholIndiaBol anthem featuring Yuvraj Singh.

P&G Vicks to play sandman to sleepless Indians with ZzzQuil Natura gummies

The FMCG company aims to make its sleep supplement aid those plagued with occasional sleeplessness.
Points of View

McDonald’s to Dabur Honey: A look at Rashmika Mandanna’s spectrum of endorsements

The 'Pushpa' actor has become a popular face in adland. She's endorsing brands across product groups, that have little in common except her! What kind audience does she appeal to? Will her popularity last?

Vicks pays tribute to doctors in third edition of 'Touch of Care' campaign

The film takes the viewers on the journey of Dr Bhosale, as he left no stone unturned to give children medical attention during the COVID pandemic.
Editor's Note

100 year old pandemic, 100 year old advertisements...

Just like we see today, even 100 years ago brands claimed their products prevented or cured the deadly influenza virus. There was a similar barrage of hygiene and immunity products that promised protection from the flu.

"Consumers globally, are demanding real, powerful storytelling": P&G's Ritu Mittal