Results for 'Whirlpool'

Marketing

Navigating the challenges of creating brand influence before the purchase decision

How can brands slant a user’s preference when the shopping happens on multi-brand e-commerce sites?
Advertising

Whirlpool appoints Lowe Lintas as its brand communication partner

Lowe Lintas will devise its strategy and build omnichannel creative solutions to fuel Whirlpool's next level of growth.
Marketing

"Women are much more conscious about ensuring sanitisation of clothes": Whirlpool, Kantar report

The survey was conducted with a sample size of 500 individuals (men and women) aged 28-40 years in Delhi, Mumbai, Bengaluru, Chennai and Kolkata.
Advertising

Pulp Strategy wins digital mandate for home appliance brand Whirlpool

Under the mandate, Pulp Strategy will manage the brand’s presence across all digital platforms in (SAARC Countries).
Editor's Note

‘Covid Consumerism’: Good for business, bad for marketing?

As multiple categories add germ-kill to their selling propositions… product promises, advertising codes, and usage rituals get complicated.
Marketing

Whirlpool washing machines now promise to sanitise clothes too

The new campaign talks about Whirlpool’s range of washing machines with in-built heaters that give anti-bacterial cycle for a germ-free wash.
Marketing

Will dishwasher sales finally take off in India?

As the nation looks to ‘unlock’, will middle class people ask their maids to come back, continue to clean their own dishes, or buy dishwashers? We try and find out.
Companies

Whirlpool pays tribute to mothers with #PreparedToTakeCare campaign

Launches a social campaign on Mother’s Day to acknowledge the lessons learned from mothers that prepares one for life
Advertising

Three things to remember before buying stock images for ads

Recently, LG and Whirlpool published identical ads in the same newspaper
People Spotting

Johnson & Johnson appoints Tiny Sengupta as director - Vision Care