Results for 'Whirlpool'


Whirlpool rolls out its #Freshisintheair campaign with a new ad featuring the Ozone Air Refresh Technology

The film is live across Television and Digital platforms in the southern states during this festive period.

Navigating the challenges of creating brand influence before the purchase decision

How can brands slant a user’s preference when the shopping happens on multi-brand e-commerce sites?

Whirlpool appoints Lowe Lintas as its brand communication partner

Lowe Lintas will devise its strategy and build omnichannel creative solutions to fuel Whirlpool's next level of growth.

"Women are much more conscious about ensuring sanitisation of clothes": Whirlpool, Kantar report

The survey was conducted with a sample size of 500 individuals (men and women) aged 28-40 years in Delhi, Mumbai, Bengaluru, Chennai and Kolkata.

Pulp Strategy wins digital mandate for home appliance brand Whirlpool

Under the mandate, Pulp Strategy will manage the brand’s presence across all digital platforms in (SAARC Countries).
Editor's Note

‘Covid Consumerism’: Good for business, bad for marketing?

As multiple categories add germ-kill to their selling propositions… product promises, advertising codes, and usage rituals get complicated.

Whirlpool washing machines now promise to sanitise clothes too

The new campaign talks about Whirlpool’s range of washing machines with in-built heaters that give anti-bacterial cycle for a germ-free wash.

Will dishwasher sales finally take off in India?

As the nation looks to ‘unlock’, will middle class people ask their maids to come back, continue to clean their own dishes, or buy dishwashers? We try and find out.

Whirlpool pays tribute to mothers with #PreparedToTakeCare campaign

Launches a social campaign on Mother’s Day to acknowledge the lessons learned from mothers that prepares one for life

Three things to remember before buying stock images for ads

Recently, LG and Whirlpool published identical ads in the same newspaper