The film is live across Television and Digital platforms in the southern states during this festive period.

How can brands slant a user’s preference when the shopping happens on multi-brand e-commerce sites?

Lowe Lintas will devise its strategy and build omnichannel creative solutions to fuel Whirlpool's next level of growth.

The survey was conducted with a sample size of 500 individuals (men and women) aged 28-40 years in Delhi, Mumbai, Bengaluru, Chennai and Kolkata.

Under the mandate, Pulp Strategy will manage the brand’s presence across all digital platforms in (SAARC Countries).

As multiple categories add germ-kill to their selling propositions… product promises, advertising codes, and usage rituals get complicated.

The new campaign talks about Whirlpool’s range of washing machines with in-built heaters that give anti-bacterial cycle for a germ-free wash.

As the nation looks to ‘unlock’, will middle class people ask their maids to come back, continue to clean their own dishes, or buy dishwashers? We try and find out.

Launches a social campaign on Mother’s Day to acknowledge the lessons learned from mothers that prepares one for life

Recently, LG and Whirlpool published identical ads in the same newspaper