Media
The Indian Express Group’s flagship IP makes waves with 1112% growth in digital reach
Subscription Trap, Drip Pricing: 50% OTT users unhappy with dark patterns
‘Kyunki’ isn’t just for the old—it’s a multi-gen ad platform: JioStar
How ZEE5’s Rs 120 'Apni Bhasha' subscriptions are remodelling access to regional OTT content in India
Why did Ekta Kapoor revive 'Kyunki Saas Bhi Kabhi Bahu Thi' after 25 yrs?