Marketing

Is Adidas' Rs 999 pricing fuelling Indian cricket’s jersey culture? 

Amidst surge in hotel prices in Ahmedabad due to World Cup final, Wakefit offers free accommodation

Paytm se ONDC is the e-commerce partner for online streaming of Bigg Boss season 17 on Jio Cinema, co unveils new logo of Paytm se ONDC

Hit wicket or hit songs? Reviewing the impact of World Cup 2023 anthems

R K SWAMY introduces Centre for Study of Indian Markets

Artistes before actors: Spotify India wants the music makers to take centre stage with 'Feel The Music'

Colgate-Palmolive eyes market dominance with MaxFresh relaunch and "Multiple India" approach

Can Haldiram’s be to Indian food what McDonald’s is to burgers?

Samco Securities lights up Diwali Muhurat Trading with #SCANASWASTIK

Lavie becomes a multi-category brand with its foray into the category of watches