Marketing

IndianOil partners with Ultimate Table Tennis as title sponsor

Brand positioning: A relic of the past or future necessity?

DViO wins marketing mandate for Attero, an E-waste recycling company

Bata India aims to expand and strengthen market position with focus on 'Top 6 brands'

Birla Opus paints up the competition with 5% lower pricing and Rs 10,000 cr investment

Is sales overtaking the marketing function? Industry experts weigh in

Zepto Celebrates 3rd Anniversary with Heartfelt Tributes and Joyful Customer Giveaways

Air India Express collaborates with MakeMyTrip to launch ‘Xpress Holidays’

GCPL targets double-digit category growth with made-in-India mosquito repellent formula

Client Associates and Kaizzen team up to elevate financial awareness beyond metropolitan cities