Marketing

Aditya Birla Capital CMO on digital-first brand communications, humour, and in-house content creation

McDonald's India N&E; teams up with Illumination Universal Pictures to bring Minions to India

AdLift bags integrated digital marketing mandate for Mederma

Diljit Dosanjh & Air Jordans, SRK & Diptyque and Dunhill... The curious case of Bollywood’s unintentional endorsers

HoABL takes Ayodhya global; Amitabh Bachchan was a customer before becoming ambassador

Zed Black partners with Madhya Pradesh League 2024 Scindia Cup as an associate sponsor

Star Sports partners with Lanka Premier League season 5 to broadcast live action in India

Future-proofing marketing: CMOs must embrace AI integration

Money debited but not invested in MF; Groww user’s relative accuses company of fraud

OpraahFx forays into meme marketing with 'OhsoFunny’