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Crunchyroll launches its first brand campaign in India, ft. Tiger Shroff and Rashmika Mandanna

How legacy, content, and engagement fuelled KKR's iconic 17-year IPL innings

Sony’s acquisition of New Zealand cricket rights will engage existing fans, attract new viewers: Rajesh Kaul

Tiger Shroff wants you to add Coke Zero to your meal in this spot

BBC India restructures business to comply with new FDI norms; Collective Newsroom to take charge next week

Number of advertisers in first 15 matches of IPL season up 26%: TAM Sports

Nimisha Pandey, ZEE5’s chief content officer for Hindi Originals, has quit

Disney Star elevates Abilasha Anish as head of marketing for Disney+ Hotstar (South) 

EMotorad turns Dhoni's viral meme into ad, grabs social media attention

Zee to reduce workforce by 15% to cut costs