Results for 'Amul'


Google, McDonald's, Zomato, Netflix celebrate Chandrayaan-3’s historical lunar success

As Chandrayaan's Vikram lander touched down on the moon, India's brand world indulged in one of the year's most memorable moment marketing opportunities.

Revisiting Sylvester daCunha’s utterly-butterly years with Amul

As the advertising world mourns the loss of a true virtuoso, we take a look at his timeless spell with Amul.

Sylvester daCunha, the man behind Amul’s 'Utterly Butterly' girl, no more

daCunha has been associated with Amul since the 1960s.

Amul MD Jayen Mehta, speaks on the brand's expansion in Karnataka amid backlash

According to Mehta, there is no competition between Amul and Karnataka cooperative dairy brand Nandini.

Amul faces backlash over plans to enter Bengaluru market

Netizens, former KMF officials and politicians pointed out that Amul is breaking the 'unwritten rule' of cooperative societies.
People Spotting

Reliance Retail appoints RS Sodhi to head Grocery Business: Report

As per the sources, Sodhi has been brought on board, to help the Isha Ambani-led company expand on its success in the grocery sector.

BCCI announces Dream11, Amul, Ceat Tyres as partners for Women's Premier League

The three brands will be associated for three seasons with the league from 2023 to 2025.
People Spotting

RS Sodhi resigns as Amul MD; Jayen Mehta takes interim charge

Mehta is currently the COO of the dairy cooperative.
Marketing Initiative

We have always believed in being a content creator rather than an advertiser: Amul’s Jayen Mehta

The veteran marketer shares his views on intent marketing, consumer behaviour and more, in our thought-leadership series with Quora.

Amul's 2022 FIFA World Cup team sponsorship strategy decoded

The brand is the regional sponsor for the Portugal and Argentina football teams till end of 2023.