Results for 'Amul'

Advertising

Amul remembers advertising veteran Anil ‘Billy’ Kapoor

Kapoor was the chairman emeritus at DraftFCB+ Ulka. He passed away on April 12, 2021.
Advertising

Amul references Rahul Dravid's 'angry' Cred ad in latest cartoon

This is the first time one of Amul's ads references another ad instead of an event. The cartoon references his famous nickname 'Jammy' too.
Marketing

“Larger freezers in modern refrigerators will drive at-home consumption of ice cream”: Sanjay Sharma, Mother Dairy

As Mother Dairy sets out to tweak consumer behaviour, we break down the brand’s latest ad campaign ‘Khushiyon Ki Parampara’.
Advertising

Amul’s new ‘mythbusting’ ad campaign is an offensive against non-dairy ‘milk’

The ad provides consumers with a host of reasons why dairy is the real deal.
Marketing

As Dabur enters Amul's territory with 'cow ghee', a deep dive into the rationale behind the launch

The Ayurveda major is riding its health credentials while also relying on the health aspect of ghee to differentiate in the highly fragmented market.
Marketing

As consumers pivot from loose to packaged milk products, Amul eyes new market worth Rs 20k crore

While Amul has been in the news for new launches, the brand has latched on to a COVID era trend of consumers choosing packaged milk, ghee, paneer, dahi, etc. over loose alternatives.
Advertising

YouTube regional language ads leaderboard signal shift in language preferences for ads online

YouTube watch time jumped 45% in July this year, with regional language content being one of the strongest drivers of this growth.
Marketing

What next for hygiene and immunity brands?

2020 gave us the 99.9% germ kill promise and chyawanprash flavoured ice cream. Will the frenzied demand for immunity and hygiene products wane in 2021?
Marketing

Can Amul snag a piece of the halwai’s mithai in a COVID era Diwali?

The Indian traditional sweets market is dominated by local halwais and Amul is investing its milk muscle to get a piece of the ‘Mithai’ business.
Marketing

Amul blends dairy, fruits and fizz; is India ready for 'Tru Seltzer'?

The company’s CMO Jayen Mehta talks about the new beverage, a daring carbonated cocktail of dairy products and fruit juice.