Results for 'Amul'


Can Amul snag a piece of the halwai’s mithai in a COVID era Diwali?

The Indian traditional sweets market is dominated by local halwais and Amul is investing its milk muscle to get a piece of the ‘Mithai’ business.

Amul blends dairy, fruits and fizz; is India ready for 'Tru Seltzer'?

The company’s CMO Jayen Mehta talks about the new beverage, a daring carbonated cocktail of dairy products and fruit juice.

Mother Dairy plays hygiene card, pits packaged paneer against loose variants

Mother Dairy’s Sanjay Sharma reveals the insights the brand is leveraging to crack the largely unorganised Rs 31,680 crore Indian paneer market.

Amul launches Haldi Ice Cream, latest in its ‘immunity booster’ line

Amul earlier launched ‘Haldi’, ‘Tulsi’ and ‘Ginger’ variants of flavoured milk to boost immunity. Dairy Day too had launched Haldi and Chyawanprash ice creams.
Guest Article

Why has Amul launched Panchamrit now?

Janmashtami is a month away and temples are not allowed to distribute prasad as a precaution for Covid-19. But Panchamrit is a must.

#13thKiTayyari kijiye, but why?

The mysterious billboards asking us to stock up on Pepsi, Maggi, Amul Lassi, among other things has us scratching our heads.

With Panchamrit, Amul breaks into the 'devotion' category

But what are the prospects of the packaged variant of Panchamrit, a food offering for the gods traditionally prepared by the devotees themselves?

Made In India


“We got 3x value of IPL slots”: Amul’s RS Sodhi on ‘lockdown TVCs’ during Ramayan-Mahabharat

While most advertisers were re-evaluating their media spends Amul decided to invest more in advertising. We spoke to GCMMF's MD RS Sodhi about Amul's timely move on lockdown viewership.
Distribution Diaries

“In times of crisis, digitalisation of supply chain helps”: Jayen Mehta, Amul

A quick chat with Jayen Mehta, senior general manager, planning and marketing, GCMMF (Amul), about distribution in these trying times.