Results for 'Amul'

News

Amul’s RS Sodhi sustains minor injuries after car accident

The car he was travelling in hit the divider and overturned on Anand-Bakrol Road in Gujarat.
Marketing

Amul doubles down on the protein, eliminates fat and sugar in a lassi new drink

With 15g of protein and the flavour of mango, the new ‘Amul Protein Lassi’ will cost Rs 40 for a 250ml pack.
Advertising

Amul joins the ‘83’ bandwagon with a nod to Kapil Dev

83, a movie that brings to screen India’s 1983 cricket world cup win, releases today.
Marketing

“In the present climate of intolerance, brands need to stay away from religion”: Rahul daCunha

The man behind the Amul topicals for almost three decades, has closely watched how people respond to advertising.
Marketing

Amul launches long shelf life camel milk

Stays fresh for 180-days compared to 72 hours of the earlier version; available in 200ml pet bottle for Rs 25.
Advertising

When Amul’s topical spoke about the CBSE exams

It pointed to the government’s decision to postpone class 12 board exams and cancel class 10 exams.
Advertising

Amul remembers advertising veteran Anil ‘Billy’ Kapoor

Kapoor was the chairman emeritus at DraftFCB+ Ulka. He passed away on April 12, 2021.
Advertising

Amul references Rahul Dravid's 'angry' Cred ad in latest cartoon

This is the first time one of Amul's ads references another ad instead of an event. The cartoon references his famous nickname 'Jammy' too.
Marketing

“Larger freezers in modern refrigerators will drive at-home consumption of ice cream”: Sanjay Sharma, Mother Dairy

As Mother Dairy sets out to tweak consumer behaviour, we break down the brand’s latest ad campaign ‘Khushiyon Ki Parampara’.
Advertising

Amul’s new ‘mythbusting’ ad campaign is an offensive against non-dairy ‘milk’

The ad provides consumers with a host of reasons why dairy is the real deal.