Results for 'Amul'


Made In India


“We got 3x value of IPL slots”: Amul’s RS Sodhi on ‘lockdown TVCs’ during Ramayan-Mahabharat

While most advertisers were re-evaluating their media spends Amul decided to invest more in advertising. We spoke to GCMMF's MD RS Sodhi about Amul's timely move on lockdown viewership.
Distribution Diaries

“In times of crisis, digitalisation of supply chain helps”: Jayen Mehta, Amul

A quick chat with Jayen Mehta, senior general manager, planning and marketing, GCMMF (Amul), about distribution in these trying times.

Amul brings back its ads from the 1990s

The dairy brand has brought back old ads on Doordarshan. Here's what Jayen Mehta, senior general manager, planning and marketing, Amul, had to say

The new Parachute Advansed advertisement gives hair its own identity

It shows the relationship a woman shares with her hair in long-form Hindi poetry, which is a change from the usual short and snappy English ads.

Amidst Coronavirus threat, brands take a shot at virality

They talk about precautionary tips everyone must take against the virus

Samsung Mobile is India’s most desired brand in 2020: TRA Research

Tata Group tops with 29 brands featured in the list, Godrej gets 11, Amul, Reliance and LG score 9 each.

Brands make the most of President Trump's two-day India visit...

They 'wulcomed' POTUS in the best way possible.
Social Media

As Kejriwal's AAP cements third consecutive win in Delhi Elections...

...Here is how brands jumped in to leverage the hype
Brands and Sports marketing

Amul Jumps on the Football Brand Wagon as Broadcast Associate Sponsor for Premier League

afaqs! Reporter interviewed R S Sodhi, managing director of GCMMF (Amul), about the brand’s partnership with sports, recent associations, marketing objectives, yield factor, and more.