Results for 'EV'

Marketing

Ather Energy’s upcoming launch sees a design prelude to woo commuters

The brand has partnered with the artist Kunel Gaur, to reimagine the future of the two-wheeler category. Ather’s VP of marketing tells us how.
Advertising

Uber India introduces ‘Uber Green’, plans to go all electric by 2040

The new offering will be available in Delhi, Mumbai and Bengaluru initially before being rolled out in other cities.
Marketing

EV branding lessons from Interbrand’s Ashish Mishra

The CEO, India & South Asia, Interbrand, talks about how the agency built Vida and Switch – two electric vehicle brands in India, and sheds light on his company’s vision for the country.
Advertising

Ather Energy re-releases 450x scooter with major updates

The company launched the new scooter during its Bangalore community day on January 7.