Results for 'Frooti'


Parle Agro aims for low-income households with the new 'Mini Frooti' offering

The brand’s Rs 5 carton pack has taken a new shape. Parle Agro's head of marketing breaks down the strategy behind its growth.

Alia Bhatt kickstarts the summer by sipping Parle Agro's Frooti and indulging in 'Too Much Fun'

The campaign is launching across platforms including TV, OTT, digital, and outdoor, focusing on events like the IPL to expand its audience.

White Rivers Media led campaigns for Frooti, Dettol and boAt in 2023's Q4

The agency won more than 25 business accounts in the last quarter of 2023.

Frooti gets Rs 7cr for the festive season from Parle Agro’s Rs 25cr OOH budget

DOOH advertising for the mango beverage inside INOX and PVR theatres is also in the planning stages.

Alia Bhatt and Ram Charan banter on sipping or gulping Frooti in its summer campaign

The campaign #FrootiYourWay has been conceptualized by &Walsh.

Platinum Outdoor rolls out nationwide campaign for Frooti

The OOH Campaign is spread across 140 cities in India.

Frooti’s summer campaign for this year celebrates togetherness

Featuring Alia Bhatt and Ram Charan, the ad reminds consumers of the power of togetherness after two summers in lockdown.

Frooti’s summer ad burst with Alia Bhatt, Varun Dhawan and Allu Arjun

The campaign has been designed to accelerate and expand Frooti’s growth post lockdown, create a stronger brand connect and capture a larger market share

"Campaign doesn't work if product is not available at POS": Vineet Sharma, PepsiCo

PepsiCo introduces new Slice with 'thickest mango drink' proposition.

"Today, the ten rupee price point in the FMCG sector is one of the most powerful" - Nadia Chauhan, CMO, Parle Agro