Results for 'IPL 2020'

Brands and Sports marketing

Case Study on CRED’s successful growth story with IPL 2020

The platform created a national sensation with their Advertising strategy for the festive season and witnessed a jump in their app metrics.
Advertising

ASCI registers complaints against alcohol ads aired during IPL season

Complaints against eight ads for whisky, beer and white liquor brands have been registered in the past month.
Companies

McCann Worldgroup develops high-decibel campaign to premiere during IPL 2020 for Expo 2020 Dubai

The campaign aims to demonstrate the mind-boggling experiences that await visitors to Expo 2020 next year, using the scale and popularity of the IPL as a launch pad.
Media

Google sends Swiggy and Zomato notices over 'gamified' IPL offers

The companies were sent notices for running Zomato Premier League and Swiggy's Match Day Mania - which supposedly violates Play Store policies on gambling.
Advertising

Dream11's new ads take on Indian ways of 'timepass'

The ads by Tilt Brand Solutions featuring an array of Indian cricketers, urge users to get on the app and play.
Marketing

Dunzo brings the 'sports arena' experience home during IPL 2020

Dunzo has partnered with Coca-Cola and Kwality Wall's to deliver snacks to members during IPL season.
Advertising

Facebook releases cricket-themed rendition of 'More Together' campaign

The core campaign has been conceptualised and executed by Taproot Dentsu and the ad films will play during the IPL 2020 tournament.
Advertising

Anil Kapoor stars in CRED's first ad for IPL 2020

The ad sees Kapoor auditioning for a role in the latest CRED ad as its employees look on in horror...
Media

CRED joins the IPL 2020 celebration; cricket-lovers stand to win big rewards

As the Official Partner of the most awaited sporting event of the year, CRED will make winning experiences out of the most memorable moments of each IPL match.
Points of View

Vivo without cricket and IPL: Will its equity falter?

Dream11 has bagged title sponsorship for IPL 2020 for Rs. 222 crore. Will this hiccough in Vivo’s 5-year association with the tournament hurt its brand value?