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Results for 'moment marketing'
By
Venkata Susmita Biswas
Advertising
Enough with topical marketing
Brands need to rethink their social media topical posts and ask themselves what kind of topicality is intrinsically related to staying relevant.
By
afaqs! news bureau
Marketing
Ayodhya's Ram Mandir inauguration becomes a brand bonanza
As devotees gather for the consecration of the temple, here are some of the brands that do not want to miss out.
By
afaqs! news bureau
OOH
Swiggy Instamart unveils moment marketing initiative amidst India's dominance in CWC 2023
As hoarding streamed live match moments, it also triggered contextual ads of Instamart - highlighting its quick delivery.
By
afaqs! news bureau
Social Media
Swiggy, Zomato and Myntra hop onto the Bhupendra Jogi craze
#BhupendraJogi has gone viral on social media and several brands have joined the trend.
By
afaqs! news bureau
Advertising
Brands trickle in to cheer for India ahead of the World Cup match against Pakistan
From MakeMyTrip’s peculiar offerings, to Kitkat crossing its fingers, here are some brands who’ve put on their Team India jersey.
By
afaqs! news bureau
Marketing
From chalkboards to hashtags: Brands’ Ode to educators
Zomato, Swiggy, ITC, and more honour teachers on their special day.
By
afaqs! news bureau
Advertising
Google, McDonald's, Zomato, Netflix celebrate Chandrayaan-3’s historical lunar success
As Chandrayaan's Vikram lander touched down on the moon, India's brand world indulged in one of the year's most memorable moment marketing opportunities.
By
afaqs! news bureau
Marketing
Tinder's billboard move evokes a response from cricketer Shubman Gill
Tinder had taken the fan moment to the billboards in a jiffy.
By
Shreyas Kulkarni
Advertising
Is Zomato a copywriter's new copy chief?
Puns, wordplay, and pop culture nods have become the new copywriting hooks; long-form copywriting seems exiled.
By
Namah Chawla
Social Media
Dabur, Durex, EaseMyTrip, McDonald’s witty take on 2.2.22 date
Brands rolled out interesting social media posts on the synchronised date.
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