Results for 'Post Lockdown'


"Khula darwaza... Khula khula" says Tata Pravesh in a new ad film

A sequel to its lockdown-era #DoorsofIndia ad film, the new video celebrates the opening of doors as India opens after the lockdown.
Post Lockdown

"We will see a shift from lean-back to lean-in media": Sagar Boke, Tata Consumer Products

We interview the head of marketing of the foods division at Tata Consumer Products about the major shifts expected in consumer behaviour and market, post lockdown.

Association of Advertising Producers releases filming guidelines for commercial film production post lockdown

As per the general practices highlighted in the guidelines, work from home is to be encouraged for freelancers and production staff.
Post Lockdown

“Will focus on virtual jewellery try-ons and investment in gold”: Titan’s Ranjani Krishnaswamy

We spoke to Titan's general manager, marketing, jewellery division, about the changes the brand foresees in the jewellery market, post lockdown
Guest Article

The creations that followed the chaos

While the FMCG sector is expected to emerge as a clear winner post lockdown, we can also expect the tech industry to come out with more products
Post Lockdown

“Tier II, IV markets not as impacted as Tier I, metro markets”: Sunil Narula, Panasonic Life Solutions

The home is a person’s sanctuary during a lockdown. So, how has the home fittings industry been affected by the lockdown?
Points of View

How will the activation business change post lockdown?

'Activation' brings brands to life through experiences. How will the purpose, nature, and cost of this industry change post lockdown?
Post Lockdown

"Some people will go back to the good old days of just turning up at a store, not taking or expecting any precautions"

Here's how Ritesh Ghosal, CMO, Croma-Infiniti Retail, believes the market and consumer behaviour will change post lockdown
Post Lockdown

With savings a priority, “there might be some shifts towards downtrading”: Rashi Goel, Nestlé India

Rashi Goel, director, consumer communications, Nestlé India, talks about the brand's priorities post lockdown
Post Lockdown

"Consumers are constantly assessing their brand and category choices": Kellogg's Sumit Mathur

Here's how the director, marketing, Kellogg South Asia, thinks the market is going to change post lockdown