Results for 'Prathyusha Agarwal'

Media

9 in 10 movie lovers, watch both English & Hindi / Regional movies says &flix’s new report on Hollywood movie watchers

The report tries to decode the hunger for Hollywood amongst movie lovers in India.
Media

&pictures powers on to a brand-new experience with ‘On Nahi, Full On’

Ab Entertainment hoga 'on nahi, full on' as &pictures promises an all-new experience with content that amplifies one’s desire to maximize through its stories and characters.
Guest Article

The writing on the screen – TV 2.0 for marketers

The Coronavirus pandemic has had a large-scale impact on human attitudes and behaviour that has altered consumption patterns across industries.
Media

Zee enters regional music space with the launch of 'Zee Vajwa'

The Marathi music channel will be brought alive through the content offering of 3000+ playlists and a music++ experience for the viewer.
Media

What is the role of TV advertising in the revival of consumption?

Does the good ol’ television commercial have a ‘larger’ role to play today? Can it stimulate consumer demand in a precariously placed economy?
Media

Zee marks return of fresh episodes with #13thKiTayyari campaign

Featuring top brand advertisers, the campaign pointed out how these goods were the best partner to the fresh content on Zee.
Post Lockdown

"TV changes post lockdown will definitely not be subtle": Prathyusha Agarwal, ZEE

Prathyusha Agarwal, chief consumer officer, Zee Entertainment Enterprises Ltd, or ZEEL, shares her views on the new normal, post lockdown.
People Spotting

ZEE appoints Prathyusha Agarwal as CCO for the Domestic Broadcast Business

She will continue to report to Punit Misra, CEO, Domestic Broadcast Business, ZEEL.
Media

Prathyusha Agarwal

Chief Marketing Officer | Zee Entertainment Enterprises
Media

Kurkure partners with ZEEL for in-show integration of new brand positioning #KhayaalTohChatpataHai