Results for 'Prathyusha Agarwal'

Guest Article

The writing on the screen – TV 2.0 for marketers

The Coronavirus pandemic has had a large-scale impact on human attitudes and behaviour that has altered consumption patterns across industries.

Zee enters regional music space with the launch of 'Zee Vajwa'

The Marathi music channel will be brought alive through the content offering of 3000+ playlists and a music++ experience for the viewer.

What is the role of TV advertising in the revival of consumption?

Does the good ol’ television commercial have a ‘larger’ role to play today? Can it stimulate consumer demand in a precariously placed economy?

Zee marks return of fresh episodes with #13thKiTayyari campaign

Featuring top brand advertisers, the campaign pointed out how these goods were the best partner to the fresh content on Zee.
Post Lockdown

"TV changes post lockdown will definitely not be subtle": Prathyusha Agarwal, ZEE

Prathyusha Agarwal, chief consumer officer, Zee Entertainment Enterprises Ltd, or ZEEL, shares her views on the new normal, post lockdown.
People Spotting

ZEE appoints Prathyusha Agarwal as CCO for the Domestic Broadcast Business

She will continue to report to Punit Misra, CEO, Domestic Broadcast Business, ZEEL.

Prathyusha Agarwal

Chief Marketing Officer | Zee Entertainment Enterprises

Kurkure partners with ZEEL for in-show integration of new brand positioning #KhayaalTohChatpataHai


A closer look at Zee Cinema's re-branding exercise

Points of View

TRAI's New Tariff Order: How do the communication & marketing challenges of channel heads change