Results for 'Rapido'


How Rapido touted the entire bike taxi category with its IPL ads

Brand’s VP of marketing spills the tea about Rapido’s push to promote India's e-mobility space through the campaign.

Rapido launches new campaign on JioCinema

The new campaign 'Bike Wali Taxi, Sabse Saxi' shows how Rapido Bike Taxis bring to people's daily lives, offering an ideal solution for everyday commutes.

Rapido positions bike-taxi as the go-to solution for daily commute hassles with ‘Bike Wali Taxi Sabse Saxi’ campaign

The campaign focuses on feasibility, comfort and affordability bike-taxis provide in crowded and packed traffic cities.
People Spotting

Rapido appoints Pawandip Singh as Vice President, Marketing

Prior to this, Singh worked with Levis Strauss India, Aditya Birla Fashion & Retail and Wildcraft India.

Telugu star Allu Arjun competes with Bollywood celebs for brand deals - what makes him so popular?

The Pushpa actor starred in Coca-Cola’s latest ad. Here’s a breakdown of his equity as a brand endorser.

Rajkummar Rao, Jiiva star in Rapido's latest IPL campaign

The second phase of the campaign focuses on promoting Rapido’s services, and a 'return-to-office' scenario.

"Our TG tends to have a really high affinity towards watching cricket": Rapido’s Amit Verma

The bike taxi app's head of marketing on how the IPL's dual-platform strategy - television and OTT - helps the brand reach two different TGs.

Rapido launches its IPL campaign featuring Ranveer Singh, Allu Arjun, and other superstars

Smart Ho, Toh Rapido ads will be displayed across TV, radio, OTT & OOH platforms in phases throughout the IPL Season.

Zipping into 2022 - a glance at Rapido’s plans for the road ahead

An interview with Rapido’s chief marketing officer Amit Verma about the challenges that plague the bike taxi industry in India.

Can Rapido's celeb push put 'bike taxi apps' on the map?

Two-wheeler taxi apps like Rapido, UberMoto, Ola Bikes are trying to create a segment of their own. A chat with Rapido's marketing head Amit Verma on the battle for the 'public transport market'.