Brand’s VP of marketing spills the tea about Rapido’s push to promote India's e-mobility space through the campaign.

The new campaign 'Bike Wali Taxi, Sabse Saxi' shows how Rapido Bike Taxis bring to people's daily lives, offering an ideal solution for everyday commutes.

The campaign focuses on feasibility, comfort and affordability bike-taxis provide in crowded and packed traffic cities.

Prior to this, Singh worked with Levis Strauss India, Aditya Birla Fashion & Retail and Wildcraft India.

The Pushpa actor starred in Coca-Cola’s latest ad. Here’s a breakdown of his equity as a brand endorser.

The second phase of the campaign focuses on promoting Rapido’s services, and a 'return-to-office' scenario.

The bike taxi app's head of marketing on how the IPL's dual-platform strategy - television and OTT - helps the brand reach two different TGs.

Smart Ho, Toh Rapido ads will be displayed across TV, radio, OTT & OOH platforms in phases throughout the IPL Season.

An interview with Rapido’s chief marketing officer Amit Verma about the challenges that plague the bike taxi industry in India.

Two-wheeler taxi apps like Rapido, UberMoto, Ola Bikes are trying to create a segment of their own. A chat with Rapido's marketing head Amit Verma on the battle for the 'public transport market'.