TREVOC takes a leap forward in redefining opulent living with the Bollywood couple.

The brand enlists Bollywood actor and Pataudi royal scion as its ambassador, promising to deliver a royal biryani experience.

The campaign has introduced Autumn-Winter ‘23 collection, inspired by Koh-i-Noor range.

The brand has roped in the actor as the first ambassador for Lay’s Gourmet. Shailja Joshi, category’s director-marketing for PepsiCo, tells us more.

The partnership seeks to harness Saif’s effortless class and regal charm to elevate the snacking experience of Lay's Gourmet chips.

This move comes in the way of escalating the brand’s visibility across the masses.

Tata Play Binge, is providing access to premium content across popular national, international and regional apps as per subscribed plans.

The digital film is supported by a robust omni-channel marketing campaign spanning OOH, Retail, Content, Events as well as Digital & Social.

The brand believes that this association will do a fabulous job of appealing to the youth and encouraging them to go for quality and comfort.

The brand utilised a combination of meme-based outdoor hoardings and an ad film featuring the two brand ambassadors