Marketing

How regional brands can thrive beyond their home turf

Paragon undergoes rebranding exercise ahead of completing 50 years

Here is how brands like Domino's and Chaayos are incentivising voting during the General Elections 2024

RuPay launches exclusive On-The-Go contactless payment collectible for 2024 IPL playoffs and finals

SMAAASH- A unit of Fun Gateway Arena Private Limited rebrands itself to Zoreko - Original Gamers

Organic Harvest comes onboard as the official skincare partner for the upcoming film Mr. & Mrs. Mahi

Canva launches new workplace products at Canva Create, marking the beginning of the enterprise era

C-TV is an extremely promising medium: Swati Rathi, Godrej Appliances

Haldiram’s, DBS Bank India, Star Health, and more brands find spotlight in Rajkummar Rao's 'Srikanth’

Astral launches a comprehensive new paint line named Astral Paints