Results for 'Myntra'

Marketing

Myntra's mailers turn the focus on WFH fashion

Majority of India's workforce is working from their homes and people don't need different clothes for different occasions... Or do they?
Marketing

Myntra brings back 'End Of Reason Sale' amidst pandemic

Increased demand for loungewear, kids wear and lingerie are some of the category trends predicted for the 2020 sale.
Marketing

Budweiser collaborates with Myntra to launch streetwear collection

The collection features T-shirts, sweatshirts, tops, track pants, and the quintessential Coronavirus accessory - branded masks.
Advertising

Myntra ads assure customers that ordering, deliveries are safe in lockdown

The e-commerce platform has resumed delivery of all products. Newly uploaded videos on its YouTube channel assure customers that the online shopping process is safe.
People Spotting

Myntra elevates Aashish Benjamin Oommen as Senior Director Marketing

Aashish joined the e-commerce company in 2013 as Marketing Manager.
People Spotting

Flipkart appoints Sriram Venkataraman as Flipkart Commerce (Flipkart and Myntra) CFO

Sriram will report to Chris Nicholas, Executive Vice President and CFO, Walmart International.
Marketing

Now Snapdeal to offer entertainment options through tie-up with Hungama Play

It joins other e-commerce brands who've diversified and now offer entertainment options to combat the drop in online shopping due to the lockdown.
Interviews

"We want users on the app, even when they’re not shopping": Harish Narayanan, Myntra-Jabong

E-commerce brands are not being able to deliver most goods. No matter. Myntra is finding other ways to keep its consumers engaged.
Marketing

Mukesh Bansal pens lessons on entrepreneurship and life in new book

An excerpt from the book; which is available online and in bookstores
Companies

Myntra introduces ‘Alterations’ as a service to enhance online fashion shopping experience

Partners with 200 tailors in the first phase; providing them an additional source of income.