Results for 'Myntra'

Marketing

Nachos brand Cornitos partners with Myntra, to offer Rs 750 off for shopping on the lifestyle brand’s app and website

The offer is valid till June 30, 2021 and applies when you buy the Cornitos Myntra Offer Packs.
Points of View

Scotch-Brite to Tanishq to Myntra: Are brands too swift in their response to criticism?

Tweaking of pack design, ads, and logos after criticism has become common. Are brands too quick to respond?
Marketing

Myntra's logo isn't the only one that's offended netizens...

This isn't the first time a logo, a symbol, or a visual depiction has landed brands in trouble...
Points of View

What happens to Myntra’s old packaging in light of the new logo?

At a time when companies are trying to be environmentally conscious and generate less waste, what will happen to the scores of packaging with Myntra’s old logo?
Guest Article

Myntra: Let’s Talk About Sex

A frank opinion piece on the whole Myntra mania – straight from the desk of a young, female planner.
Guest Article

Now you see her, now you don’t…

Over the past few days, the good ol’ Myntra logo has been needlessly sexualized. Our guest author decodes the semiotics of it.
Social Media

Myntra mess makes Zomato, Swiggy, question their logos...

The food delivery brands indirectly tweeted with reference to the complaint filed against Myntra's logo, which called it 'obscene'.
Marketing

Myntra gets Bhuvan Bam to appeal to digital-savvy audience ahead of festive sale

The YouTuber is Myntra's first-ever digital brand ambassador. He will co-ideate content with the brand ahead of the 'Big Fashion Festival'.
Media

Spotify collaborates with Myntra, Cadbury Silk; creates microsites to push playlists

The collaboration lets users access curated playlists according to mood and setting.
Marketing

Chat with Cure.Fit's marketing head on lockdown fitness, ready-to-eat food, online diagnostics

A conversation with growth and marketing head - Naresh Krishnaswamy on the marketing challenges that different verticals are facing in the lockdown.