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Marketplace
New!
Results for 'Horlicks'
By
Ananya Pathak
Advertising
“The film was taken to consumers within 24 hours of being written”: FCB’s Swati Bhattacharya on Horlicks ad
This is the second ad for the nourishing malt-based beverage since it was acquired by HUL from GSK in April 2020.
By
Abid Hussain Barlaskar
Points of View
From bread to juice and water… how ‘immunity’ became the USP across brands
While some brands have added an ‘immunity booster’ layer to their existing communication, others have tweaked their products to fit the narrative.
By
Shreyas Kulkarni
Advertising
Horlicks' first ad under HUL focuses on boosting immunity
Conceptualised by FCB India, the ad extols the essential nutrients in the malt-based powder.
By
Abid Hussain Barlaskar
Marketing
Another Horlicks variant for adults...
A look at Active Horlicks - will it work?
By
afaqs!
Companies
GSK Consumer Healthcare launches Active Horlicks to combat low energy and fatigue in adults
Active Horlicks, a tailored product for adults, combats the biggest need among adults which is tiredness and provides fibre and energy nutrients.
By
afaqs
Interviews
"We've always referred to ourselves as 'Thompsonites'": Tarun Rai
By
afaqs
Advertising
Horlicks' 'Fearless' videos timed to coincide with exam season
By
afaqs
Digital
Horlicks Fearless Songs
By
afaqs
TV
Horlicks Exam Time Anthem
By
afaqs
Digital
Fearless Songs Feat A.R. Rahman
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