The Indian Express Group’s flagship IP makes waves with 1112% growth in digital reach
Mother’s Recipe launches ‘Hearty Roots’ – India’s first healthy, ayurveda-inspired pickle range for Naya India
Swiggy rolls out ‘High Protein’ category to tap growing healthy eating trend
MY FM culminates the third season of Haritwari across 9 key markets in Maharashtra
Maate’s new ad with Suresh and Priyanka Raina challenges parenting choices
Marketing Initiative
A look back at how a B2B brand made waves at the IPL Razorpay's ‘Backing India's Boldest’ redefined brand-building for the better
What do you do when you have India’s biggest media stage at your fingertips, and zero interest in putting your own logo all over it? If you’re Razorpay, you flip the script.
Galaxy S25 Ultra turns newspaper ad into a first-of-its-kind voice-led print experience
Birla White debuts 'TileStix' tile adhesive with a unique 'Talking Tiles' campaign
Latest Stories
Swiggy rolls out ‘High Protein’ category to tap growing healthy eating trend
Network18 Q1 revenue down 5.1% as ad spends remain soft
Media
Network18 Q1 revenue down 5.1% as ad spends remain soft
Tata Play Binge onboards Prasar Bharti’s WAVES OTT
Subscription Trap, Drip Pricing: 50% OTT users unhappy with dark patterns
‘Kyunki’ isn’t just for the old—it’s a multi-gen ad platform: JioStar
Brands
ChrysCapital to acquire bakery chain Theobroma in Rs. 2,410-crore deal
lululemon partners with Tata CLiQ for India launch in 2026
Post Kolhapuri sandal row, Prada looks to collaborate with Indian artisans
Dilip Piramal & family to sell 32% stake in VIP Industries to multiples consortium
Marketing
Doritos launches Cool Ranch and Jalapeño Salsa Mexicana in India
Medimix Ayurvedic onboards Amruta Khanvilkar as new brand ambassador
SOCIAL’s new menu fuels its shift from meal-time destination to all-day hangout
Liberty General Insurance offers tailored insurance plans for Tesla Owners in India