Rajkummar Rao turns reporter in MR.DIY’s new campaign film
Kerala Tourism's latest ad is pure jet-set gold with an unexpected mascot
Neeraj Chopra Classic 2025 partners with Simple Energy as the official EV partner
Marketing Initiative
Panasonic’s AI-powered ACs redefine home comfort in new TVC
From attention to conversion: JioStar builds the bridge UGC platforms miss
Latest Stories
Unseasonal rain dents beverage sales; Dabur projects low single-digit Q1 growth
Tarunesh Mathur takes over as President and CEO of Schindler India and South Asia
Godrej Consumer posts strong GAUM growth; India home care shines in Q1 FY26
Media
From product placements to pause ads: About Amazon’s take on OTT advertising
TATA IPL 2025 achieved record viewership: JioStar
Prasar Bharati collaborates with Shucae Films OTT to boost WAVES OTT content portfolio
Brands
JSW Paints signs deal to acquire Akzo Nobel India for Rs. 8,986 crore
Vishal Punjabi's The Wedding Filmer champions queer wedding film after Ambani extravaganza
Unilever signs agreement to acquire men’s grooming brand Dr. Squatch
Marketing
NODWIN Gaming partners with Esports World Cup Foundation to manage media rights sales across South Asia
Casagrand onboards Genelia & Riteish Deshmukh as its brand ambassadors for West India
Policybazaar collaborates with Whilter.AI to drive higher engagement