Aishwarya Ramesh
Marketing

“Customer feedback helps us brief the R&D lab to create new products”: Apratim Majumder, MyGlamm

A conversation with the cosmetic brand’s marketing head on expansion plans, marketing strategy and its first TVC.
Marketing

“Customer feedback helps us brief the R&D lab to create new products”: Apratim Majumder, MyGlamm

A conversation with the cosmetic brand’s marketing head on expansion plans, marketing strategy and its first TVC.
Guest Article

Chhota packet, bada problem: a look at low unit packs

Low unit packs have become common in the FMCG space. Our guest author cautions against rushing into this format.
Advertising

Oreo opens its first-ever Oreo Cafe offering shakes, sundaes and a secret menu item

The cafe in New Jersey, United States, will also sell Oreo products and limited edition Oreo merchandise, including tote bags, apparel and home decor.
Advertising

Wright Brand believes that bacon sizzling sound can be enticing

The 19-minute-22-second-long ‘Bacon Beats’ record is a tribute to the brand’s founding in 1922.
Marketing

Ola announces foray into electric scooters segment

The company is all set to launch the scooter on 15th August 2021 and has put out a call for pre-booking the vehicles.
Advertising

Whatsapp's new ad campaign highlights privacy when messaging

The campaign will be live across Facebook, Instagram, TV, Digital, OOH and Radio.
Advertising

Country Roads take Royal Enfield ‘Home’; to the Himalayas by the Himalayan

The motorcycling brand is out with a long-form film shot in Ladakh. We chat with Aiman Ali, director of the film - ‘Home’ - about the experience.
Guest Article

Chhota packet, bada problem: a look at low unit packs

Low unit packs have become common in the FMCG space. Our guest author cautions against rushing into this format.
Advertising

Oreo opens its first-ever Oreo Cafe offering shakes, sundaes and a secret menu item

The cafe in New Jersey, United States, will also sell Oreo products and limited edition Oreo merchandise, including tote bags, apparel and home decor.
Advertising

Wright Brand believes that bacon sizzling sound can be enticing

The 19-minute-22-second-long ‘Bacon Beats’ record is a tribute to the brand’s founding in 1922.
Marketing

Ola announces foray into electric scooters segment

The company is all set to launch the scooter on 15th August 2021 and has put out a call for pre-booking the vehicles.
Advertising

Whatsapp's new ad campaign highlights privacy when messaging

The campaign will be live across Facebook, Instagram, TV, Digital, OOH and Radio.
Advertising

Country Roads take Royal Enfield ‘Home’; to the Himalayas by the Himalayan

The motorcycling brand is out with a long-form film shot in Ladakh. We chat with Aiman Ali, director of the film - ‘Home’ - about the experience.