Marketing Initiative

The one-of-a-kind global initiative was curated to recognize the popularity of Korean content and creators - ranging from Best K-Drama to Best Actor.

The brand is looking for a creative partner to help manage their next phase of growth and is open to an elevator pitch from agencies until Jan 25, which will in turn open the doors for qualifying for round 2.

The mandate cements the five-year old ongoing relationship between Reckitt Benckiser India and AGL.

Replay the advertising hits of 2021 on JioSaavn here: https://bit.ly/3eaEZzk

Digital audio elevated moments, informed opinions, provided education, and inspired moods. And, it helped forge new connections between listeners, creators, and advertisers.

While keeping the focus on the fashionista himself, the film also highlights the imperativeness of Baraatis dressed in exquisite wedding attires.

What's the secret to a successful career? Knowing the answer is the difference between long-term growth and obscurity.

Some of the known brands in the studio’s portfolio include JIVA wellness, Tri-safe, My Choice Notebooks, We Save Nature and Trident yarns.

The campaign aims to encourage customers to find the perfect smartphone that fulfills their needs from the vast selection of products on Flipkart.

Founded by Jateen Rajput and Moin Mansuri, the company offers a plethora of digital design solutions for VFX for productions, virtual museums, event spaces, virtual sets, virtual events, as well as exhibitions, mall décor, retail displays, real estate showcases and showrooms.

In the ad film, the Bollywood superstar is seen as Dulha in a Manyavar sherwani with all eyes on him and his elegant outfit.

As part of the #PlayForABetterWorld campaign, the brand is urging its consumers to play the game of block building and in return will donate its entire range of appliances to various child welfare NGOs.

The video is the perfect cue to welcome the season of festivities.

With cutting-edge technology and inbuilt sensors, The Smart Tyre gives the rider real-time updates on the pressure and temperature on their smartphones.

The latest campaign showcases the effort of their Service Engineers who work round the clock to ensure that the festivities of the customers remain uninterrupted.

We spoke with Ramalingam Subramanian on the brand’s association with cricketing events, factors for partnering with WC T20, leveraging broadcast and more.

The smart product comes with Miraie - an IoT platform designed by Panasonic that allows the consumer to connect / control all home appliances easily from anywhere.

The Hyundai i20 N Line became the first sponsor of Discover Weekly, one of Spotify’s most loved playlists.

afaqs! spoke with marketing heads on their excitement and anecdotes attached to the T20 World Cup as well as their thoughts on why the event is a lucrative advertising property.

Industry experts share their views on the reasons for the rise of female viewership and increased brand interest in live cricketing events like ICC World T20.

A part of The Big Billion Day Sale, through the initiative, shoppers can watch shows with top celebrities, comedians and influences - as they explore and buy products.

afaqs! spoke with Media Heads at agencies to understand the impact of live cricketing events and how big is the advertising fervour for the WT20, especially with the international event coinciding with the festive season.

After delaying purchases in 2020, 1 in 3 Spotify users are looking at large, big-ticket purchases and this is a user base that is likely to spend 15% more on what they want than any other cohort.

As part of the year-long partnership, Spotify leveraged the video streaming giant’s top content offering and created novel integrated initiatives.

With a Gold and Double Gold at SIP Awards and bronze at London Spirits Competition, Oaksmith® Gold’ and ‘Oaksmith® International’ bags global recognition.

In an insightful discussion, he throws light on the potential of CTV & OTT advertising, trends hitting the India region, the benefits CTV offers advertisers, and how to leverage it for a seamless user experience.

CoinDCX becomes the first crypto exchange brand in the history of cricket sponsorship to sponsor a major cricketing series.

Audio ads help brands leverage in a no-scroll, no-swipe environment with a targeted approach based on their mood, mindset, habit, and taste.

With the league commencing from 14th August, advertisers have much to gain by engaging with the league’s premium audience.

According to BARC ratings, Infotainment channels reach twice the number of audiences, with lesser number of channels, than English Movies & GEC channels put together.

Get up close and personal with Spotify’s Discover Weekly.

The much-awaited WTC final is almost around the corner. Starting June 18th is the quest among two teams to bring home the championship title.

YouGov’s new report offers an overview of impact of Covid-19 on shopping attitudes and behaviours across 17 markets.

With music by A. R. Rahman, the JSW Cement TVC urges viewers to start building a stronger tomorrow.

Eggfirst recently launched a 360-degree integrated campaign for Brand Delegate from Corteva ™ with Sonu Sood as its brand ambassador.

World Television Premiere of Akshay Kumar starrer Laxmii on Star Gold scores a massive viewership record with 6.3 Crore viewers and 2.6 crore impressions.

YouGov’s new report is based on more than 18,000 interviews and offers an overview of changing consumer attitudes and behaviours towards consumer goods in 17 global markets.

In one of the biggest mascot-based brand engagement drives, Lotte Choco Pie interacts with consumers using 250 Lotte Choco Pie Men across 3 days in Delhi’s prime localities and hangouts.

The brand skillfully leveraged social media to make users guess the next best product launch…

The league clocked a massive reach of over 130 million with increased brand activations; surpassed the previous season in terms of TVR, TSV, social buzz and brand integrations.