Burglars turn house helpers in Instamart’s latest ad spot
Truecaller teams up with Special Ops’ Himmat Singh on scam awareness
EA Sports names Zlatan Ibrahimović as FC 26 cover star years after copyright row
Marketing Initiative
A look back at how a B2B brand made waves at the IPL Razorpay's ‘Backing India's Boldest’ redefined brand-building for the better
What do you do when you have India’s biggest media stage at your fingertips, and zero interest in putting your own logo all over it? If you’re Razorpay, you flip the script.
Galaxy S25 Ultra turns newspaper ad into a first-of-its-kind voice-led print experience
Birla White debuts 'TileStix' tile adhesive with a unique 'Talking Tiles' campaign
Latest Stories
EA Sports names Zlatan Ibrahimović as FC 26 cover star years after copyright row
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Birla Opus Paints unveils second film in ‘Celebrating Colours’ series
Media
Regional content and SME-friendly ad plans are Zee Entertainment's new hooks for India
Sandeep Mehrotra quits Sony Pictures Networks India after 25 years
The Indian Express Group’s flagship IP makes waves with 1112% growth in digital reach
Brands
Swiggy rolls out ‘High Protein’ category to tap growing healthy eating trend
ChrysCapital to acquire bakery chain Theobroma in Rs. 2,410-crore deal
Post Kolhapuri sandal row, Prada looks to collaborate with Indian artisans