Benita Chacko
Marketing

"Our focus this year will be on growing the wearables category”: boAt’s co-founder Aman Gupta

The co-founder and CMO opens up on how the explosively growing boAt Lifestyle intends to expand offline. Obsessive about reading the market he says that "If you don't listen to your consumer, you will die."
Marketing

"Our focus this year will be on growing the wearables category”: boAt’s co-founder Aman Gupta

The co-founder and CMO opens up on how the explosively growing boAt Lifestyle intends to expand offline. Obsessive about reading the market he says that "If you don't listen to your consumer, you will die."
Media

IPL’s crucial role in Disney+ Hotstar’s rising subscriber base

More than half of Disney+'s 7.9 million new subscribers worldwide, came from Disney+ Hotstar.
Advertising

RazorpayX turns to start-up CEOs to endorse its payroll solutions

The first, in a series of ads conceptualised by Talented, features Shashank Mehta - the CEO of The Whole Truth Foods.
Advertising

A brief table read with adland's 'Writer’s Room' a la The Script Room

What makes this idea of Ayyappan Raj and Rajesh Ramaswamy tick?
Points of View

Thomas Cup victory: time for non-cricket athletes to shine?

The Olympic Year 2021 saw emerging athletes' endorsements rise by 79%, accounting for 13% of overall brand endorsement value. Have these athletes' brand value changed?
Marketing

Decoding neobanking app Jupiter and its solutions

Jupiter has been grabbing eyeballs with IPL and digital ads. A conversation with the marketing head about disruption in the banking sector.
Points of View

Ola Electric under fire for faulty bikes

What impact could Ola's EV mishaps have on the brand and the two-wheeler EV segment?
Media

IPL’s crucial role in Disney+ Hotstar’s rising subscriber base

More than half of Disney+'s 7.9 million new subscribers worldwide, came from Disney+ Hotstar.
Advertising

RazorpayX turns to start-up CEOs to endorse its payroll solutions

The first, in a series of ads conceptualised by Talented, features Shashank Mehta - the CEO of The Whole Truth Foods.
Advertising

A brief table read with adland's 'Writer’s Room' a la The Script Room

What makes this idea of Ayyappan Raj and Rajesh Ramaswamy tick?
Points of View

Thomas Cup victory: time for non-cricket athletes to shine?

The Olympic Year 2021 saw emerging athletes' endorsements rise by 79%, accounting for 13% of overall brand endorsement value. Have these athletes' brand value changed?
Marketing

Decoding neobanking app Jupiter and its solutions

Jupiter has been grabbing eyeballs with IPL and digital ads. A conversation with the marketing head about disruption in the banking sector.
Points of View

Ola Electric under fire for faulty bikes

What impact could Ola's EV mishaps have on the brand and the two-wheeler EV segment?