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Marketing Initiative

P25010_Panasonic_KV_16x9-01 (1) Marketing Initiative

Panasonic’s AI-powered ACs redefine home comfort in new TVC

With AI-powered cooling, custom sleep modes, smart controls, and clean air tech, Panasonic’s new ACs make next-gen features feel right at home.

By afaqs! partner content
Jun 20, 2025 12:49 IST 3 Min read
3178634 Marketing Initiative

From attention to conversion: JioStar builds the bridge UGC platforms miss

By afaqs! partner content
Jun 11, 2025 10:00 IST 2 Min read
sdgxfn Marketing Initiative

Anis Sajan on Danube's IPL 2025 Play with JioStar and the India Opportunity

By afaqs! partner content
Jun 05, 2025 19:46 IST 3 Min read
69945 Marketing Initiative
Gadgets 360 unveils ‘Turbo’: A first-of-its-kind ultra-fast nano tech news app for the modern user
By afaqs! partner content
May 26, 2025 16:31 IST 2 Min read
MI (3) Marketing Initiative
You sell, we buy: Inside India’s first-of-its-kind ‘The Great Property Sell Fest’
By afaqs! partner content
May 17, 2025 12:16 IST 2 Min read
Web Stories

Latest Stories

Rajesh Rama Guest Article

The nurturing quotient: Redefining what it means to lead

Brands today must connect with consumers on purpose, while leaders evolve to prioritise nurturing and well-being.

By Rajesh Ramakrishnan
Jul 01, 2025 05:01 IST 3 Min read
David and Dave Advertising

Beckham & Damon return for Stella Artois' new ad — and this time, it's personal

By Anushka Jha
Jul 01, 2025 04:51 IST 2 Min read
First look at the limited-edition Coca-Cola x Star Wars packaging launching soon. Advertising

Coca-Cola bottles morph into iconic lightsabers from Star Wars in a new ad campaign

By Kausar Madhyia
Jun 30, 2025 20:09 IST 3 Min read
NDTV (10) People Spotting
NDTV India strengthens team with three new editorial hires
By afaqs! news bureau
Jun 30, 2025 18:08 IST 1 Min read
WSKL Advertising
SJ Uplift Kabaddi launches WSKL to take Kabaddi global in 2026
By afaqs! news bureau
Jun 30, 2025 17:55 IST 2 Min read

Media

amazon mx player Media

From product placements to pause ads: About Amazon’s take on OTT advertising

In a market veering towards hybrid models, Amazon’s streaming playbook offers a glimpse into the next evolution of OTT economics.

By Ubaid Zargar
Jun 23, 2025 05:20 IST 5 Min read
JioStar_IPL Media

TATA IPL 2025 achieved record viewership: JioStar

By afaqs! news bureau
Jun 19, 2025 21:29 IST 3 Min read
Creator18 Media

Network18 launches Creator18

By afaqs! news bureau
Jun 19, 2025 13:15 IST 1 Min read
Shucae_Prasar Media
Prasar Bharati collaborates with Shucae Films OTT to boost WAVES OTT content portfolio
By afaqs! news bureau
Jun 19, 2025 11:37 IST 1 Min read
AudienceBase Media
Digital ShoutOuts launches AI platform for faster media planning
By afaqs! news bureau
Jun 19, 2025 10:42 IST 2 Min read

Brands

7Up Brands

7UP launches new sonic identity to strengthen brand recall

This MOGO (musical logo) is part of 7UP’s effort to support its ‘Super Duper Refresher’ positioning.

By afaqs! news bureau
Jun 30, 2025 12:29 IST 2 Min read
JSWPaints Brands

JSW Paints signs deal to acquire Akzo Nobel India for Rs. 8,986 crore

By afaqs! news bureau
Jun 27, 2025 12:09 IST 2 Min read
The Wedding Filmer's Vishal Punjabi on "Kabira," celebrity weddings, and challenging norms with 'Soul Has No Gender'. Brands

Vishal Punjabi's The Wedding Filmer champions queer wedding film after Ambani extravaganza

By Kausar Madhyia
Jun 27, 2025 05:30 IST 4 Min read
adda52 Brands
adda52 refreshes its brand identity with ‘Game On’ tagline
By afaqs! news bureau
Jun 26, 2025 13:39 IST 2 Min read
Dr.Squatch Brands
Unilever signs agreement to acquire men’s grooming brand Dr. Squatch
By afaqs! news bureau
Jun 25, 2025 11:32 IST 2 Min read

Marketing

maxresdefaultixigo Marketing

In India’s $23 bn online travel market, Ixigo turns to AI and cricket to gain ground

AI-led creativity, IPL-powered reach, and vertical brand segmentation: Ixigo’s formula to stay ahead in India’s fast-growing $23 billion online travel space.

By Ubaid Zargar
Jun 30, 2025 05:30 IST 7 Min read
Perfetticandy Marketing

Perfetti Van Melle’s evolving mix: Re 1 candies fuel reach, while 30% of portfolio goes premium

By Cheenu Agarwal
Jun 27, 2025 05:20 IST 3 Min read
Zepto (9) Marketing

Cantabil Retail India partners with Zepto to deliver apparel in minutes

By afaqs! news bureau
Jun 26, 2025 17:41 IST 1 Min read
Welspun_Vidya Marketing
Vidya Balan named brand ambassador for Welspun
By afaqs! news bureau
Jun 26, 2025 13:58 IST 2 Min read
Screenshot 2025-06-25 220816 Marketing
With Vicky Kaushal as its face, here is how Visa aims to woo the affluent India
By Ubaid Zargar
Jun 26, 2025 05:20 IST 6 Min read
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