'If you want to win in India, you have to win in many Indias'
Why did Tata Tea take the uncharted path of creating many regional sub-brands for a mass-scale offering? Puneet Das, President, Packaged Beverages for Tata Consumer Products, provides the rationale behind the strategy.
Zostel turns 12: Here's how the hostel chain for backpackers grew with no celebs or ads
Coca-Cola bottles turn into iconic Star Wars lightsabers in a new ad
HDFC Life launches East-focused campaign featuring Abir Chatterjee
Prada clarifies stance on Kolhapuri-style sandals after MACCIA complaint
Zoho launches ‘It Takes Time’ campaign highlighting 30-year journey
Truecaller Ads launches ‘Truecaller Play’ interactive mobile ad suite
Josy Paul and PG Aditya decode Gen Z creativity in a fragmented media era
In India’s $23 bn online travel market, Ixigo turns to AI and cricket to gain ground
How Bollywood made it to US ballot boxes with the Zohran Mamdani campaign
Marketing Initiative
From attention to conversion: JioStar builds the bridge UGC platforms miss
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Latest Stories
'If you want to win in India, you have to win in many Indias'
Why did Tata Tea take the uncharted path of creating many regional sub-brands for a mass-scale offering? Puneet Das, President, Packaged Beverages for Tata Consumer Products, provides the rationale behind the strategy.
Zostel turns 12: Here's how the hostel chain for backpackers grew with no celebs or ads
Coca-Cola bottles turn into iconic Star Wars lightsabers in a new ad
Media
TATA IPL 2025 achieved record viewership: JioStar
Network18 launches Creator18
Prasar Bharati collaborates with Shucae Films OTT to boost WAVES OTT content portfolio
Brands
JSW Paints signs deal to acquire Akzo Nobel India for Rs. 8,986 crore
Vishal Punjabi's The Wedding Filmer champions queer wedding film after Ambani extravaganza
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Marketing
In India’s $23 bn online travel market, Ixigo turns to AI and cricket to gain ground
Perfetti Van Melle’s evolving mix: Re 1 candies fuel reach, while 30% of portfolio goes premium
Cantabil Retail India partners with Zepto to deliver apparel in minutes