Abid Hussain Barlaskar
Marketing

How a timely switch to game streaming put Rooter on the right track

The former sports content and fan engagement platform currently holds the top spot in the sports section of Play Store.
Marketing

How a timely switch to game streaming put Rooter on the right track

The former sports content and fan engagement platform currently holds the top spot in the sports section of Play Store.
Marketing

“As a digital-first brand, TV is an important part of our strategy”: Sambit Dash, Mamaearth

The brand’s VP, marketing talks about the new advertising campaign, entry into the adult bathing soap segment, and more.
Social Media

vivo launches new phone via Instagram story

Influencers like Shehnaaz Gill, Barkha Singh, Jannat Zubair, Tony Kakkar, Nikki Tamboli walking down the ramp while revealing features of the new device.
Advertising

I choose you, you, and only you; Nykaa and Janhvi Kapoor show there’s no choice when it comes to makeup

The brand has released a playful new ad, titled ‘All That You Love’.
Advertising

Marriott Bonvoy calls on the spirit of travel in a new global campaign 

It says travel is key to healing, after a year’s worth of staying indoors. 
Advertising

Cheil India, Dentsu Webchutney, FCB Interface bring home awards on Day 3

On Day 3 of the Cannes Lions International Festival of Creativity 2021, these agencies stood out as winners.
Media

Team Zee5 foresees its second-biggest market in the US on the back of content from South Asia

Her assessment is that in a year from now, the US would be the second-largest market for ZEE5, after India, in terms of revenue.
Marketing

“As a digital-first brand, TV is an important part of our strategy”: Sambit Dash, Mamaearth

The brand’s VP, marketing talks about the new advertising campaign, entry into the adult bathing soap segment, and more.
Social Media

vivo launches new phone via Instagram story

Influencers like Shehnaaz Gill, Barkha Singh, Jannat Zubair, Tony Kakkar, Nikki Tamboli walking down the ramp while revealing features of the new device.
Advertising

I choose you, you, and only you; Nykaa and Janhvi Kapoor show there’s no choice when it comes to makeup

The brand has released a playful new ad, titled ‘All That You Love’.
Advertising

Marriott Bonvoy calls on the spirit of travel in a new global campaign 

It says travel is key to healing, after a year’s worth of staying indoors. 
Advertising

Cheil India, Dentsu Webchutney, FCB Interface bring home awards on Day 3

On Day 3 of the Cannes Lions International Festival of Creativity 2021, these agencies stood out as winners.
Media

Team Zee5 foresees its second-biggest market in the US on the back of content from South Asia

Her assessment is that in a year from now, the US would be the second-largest market for ZEE5, after India, in terms of revenue.