Aishwarya Ramesh & Shreyas Kulkarni
Advertising

Cannes Lions 2022: Analysing Team India's best performance yet

A look back at how agencies performed across categories and mediums this year.
Advertising

Cannes Lions 2022: Analysing Team India's best performance yet

A look back at how agencies performed across categories and mediums this year.
Advertising

Wakefit gives IKEA a sarcastic print ad welcome to Bengaluru

The ad (in Swedish) appeared in Bengaluru's edition of 'The Times of India', giving the company pointers about the city.
Advertising

Take the BTS trip of the Unfiltered History Tour

From multiple case study versions to having the London mayor's office ring you up, here's what made this campaign the champion of Cannes Lions 2022.
Marketing

The lathery journey of the 2.3k crore-plus Santoor brand

Wipro’s sandalwood and turmeric soap claimed to make your skin lie about your age and is now raking in the moolah while at it.
Marketing

Bata India to expand its online presence through social commerce foray

The footwear company is expected to boost its online sales, which currently contribute 15% of its total sales.
Social Media

Should the new tax rules for influencer marketing, worry brands or creators?

A look at whether the new taxation rules affect the working relationship between brands and creators.
Advertising

VMLY&R India’s Mukund Olety on how the award-winning Maxx Flash’s Killer Pack was conceived

The agency designed a packaging for mosquito coils - which would kill mosquitos when thrown away. The entry won a Grand Prix at Cannes Lions 2022.
Advertising

Wakefit gives IKEA a sarcastic print ad welcome to Bengaluru

The ad (in Swedish) appeared in Bengaluru's edition of 'The Times of India', giving the company pointers about the city.
Advertising

Take the BTS trip of the Unfiltered History Tour

From multiple case study versions to having the London mayor's office ring you up, here's what made this campaign the champion of Cannes Lions 2022.
Marketing

The lathery journey of the 2.3k crore-plus Santoor brand

Wipro’s sandalwood and turmeric soap claimed to make your skin lie about your age and is now raking in the moolah while at it.
Marketing

Bata India to expand its online presence through social commerce foray

The footwear company is expected to boost its online sales, which currently contribute 15% of its total sales.
Social Media

Should the new tax rules for influencer marketing, worry brands or creators?

A look at whether the new taxation rules affect the working relationship between brands and creators.
Advertising

VMLY&R India’s Mukund Olety on how the award-winning Maxx Flash’s Killer Pack was conceived

The agency designed a packaging for mosquito coils - which would kill mosquitos when thrown away. The entry won a Grand Prix at Cannes Lions 2022.