Marketing Initiative

YouGov’s new report is based on more than 18,000 interviews and offers an overview of changing consumer attitudes and behaviours towards consumer goods in 17 global markets.

In one of the biggest mascot-based brand engagement drives, Lotte Choco Pie interacts with consumers using 250 Lotte Choco Pie Men across 3 days in Delhi’s prime localities and hangouts.

The brand skillfully leveraged social media to make users guess the next best product launch…

The league clocked a massive reach of over 130 million with increased brand activations; surpassed the previous season in terms of TVR, TSV, social buzz and brand integrations.

The art of understanding the Meme culture and using Meme marketing in the most effective way possible.

With the inception of Privé World Box Office, movie enthusiasts can now enjoy a selection of foreign language films that are easy to watch, relatable and entertaining.

The video has found resonance across social media platforms and has collected lakhs of views and likes, surpassing all expectations.

Accessing celebrities was never so easy; Gifting experiences never so memorable.

The coverage of IPL 2020 and the numerous successful brand integration throughout the course has earmarked ESPNcricinfo as one of the prime preferences of marketers and brands.

#BrakeOnStereotypes campaign shows how the art of driving is gender-neutral and focuses on busting this obsolete stereotype regarding women drivers.

The humorous yet thought-provoking ad showcases the channel’s take to cover ‘actual news’ rather than spice and sensation-driven reportage.

The COO of the online insurance aggregator talks about the partnership with IPL, leveraging television, advertising during IPL, TG, secret recipe for campaigns and more..

YouGov’s new report provides an overview of financial attitudes and habits in 17 global markets.

We spoke to the chief marketing officer about Fortune Foods’ expectations from the season, leveraging broadcast, advertising trends, the involvement of young brands and more.

With the opportunity to establish effective communication with the critical mass, IPL on TV helps brands achieve viewership scales and share of voice (SOV) which would otherwise take 3-4 months or more to attain.

The film was shot solely on OPPO Reno5 Pro 5G – the next generation videography phone for the everyday video creator delivering an unmatched cinematic experience.

With several successful campaigns during the 2020 IPL season, marketers have successfully leveraged the power of TV and IPL to revive the advertising economy in India.

We spoke to the marketing head at Mobile Premier League (MPL) about the brand’s partnership with IPL, the role of broadcast, the involvement of young brands and more.

With 1,35,772 sellers launching their business on Amazon after Unlock 1.0, the campaign uses bounce back dolls as a metaphor to showcase the unbeatable spirit of our sellers.

CIPLA’s #BerokZindagi campaign has Michelin Chef Vikas Khanna and Arjuna awardee badminton player Parupalli Kashyap educating viewers about the usage of inhalers.

In addition to biggies like Swiggy & Zomato, restaurants and cloud kitchens rode high on the sporting event’s wave.

Cricket Live is amongst the top 5 rated shows in India with attention on ads being 37% higher attention than that on all other genres.

With the new year and a new normal, the BFSI sector now has new challenges to combat and how they have leveraged sports to their advantage.

The co-presenting sponsor of the sporting event witnessed a spike in app matrices and leveraged the broadcast and digital mediums to release campaigns during IPL 2020.

Zee Marathi’s popular comedy show ‘Chala Hawa Yeu Dya’, has achieved yet another significant milestone by receiving positive words of acclaim from Maharashtra’s Cabinet Minister for Social Justice & Special Assistance, Shri. Dhananjay Munde.

The platform created a national sensation with their Advertising strategy for the festive season and witnessed a jump in their app metrics.

In India, specifically, early adopters skew towards the 18-34 years demographic to a greater extent than many other surveyed markets.

In a partnership with Red Hat, this unique initiative allowed readers to experience Business Standard’s exclusive premium content, while understanding the benefits of working with open source in a highly secure and proprietary product offered by Red Hat.

The ‘Success is waiting’ campaign featuring Yuvraj Singh garnered great chatter on social media and has also clocked over 30 million campaign views.

With the platform’s front-end management system - Ahead, publishers can finally take things into their own hands - putting an end to extended teams to manage one’s website.

The upcoming 2020-21 season is expected to be the best ever with the hype around the first live event in India during the pandemic, Kolkata derby, global recognition and vote of confidence, and more.

A projected user base of more than 20 million registered gamers is giving a boost to the gaming ecosystem within the Indian economy.

CEAT’s #DontBeADummy campaign highlights the importance of choosing the best tyres for ensuring optimum safety and control while on the road.

Fantasy sports platforms host fantasy leagues based on live cricket matches and try to introduce new features every season to keep their audiences engaged.

In the #TyohaarKeLiyeTaiyaar ad film, various SME sellers from across the country can be seen gearing up for the upcoming festive season.

Starting October 25, the dance reality show with a unique interactive experience will see the charismatic dancing sensations, Shakti-Mukti Mohan, in a sizzling avatar.

With the inclusion of Asia’s most renowned football rivalry, Hero ISL this year is set to give an unmatched experience to their football fans.

We spoke to a marketer, a creative head and a strategy head about the ad film. Here’s what they had to say.

ETBrandEquity & Aroscop (A Programmatic Advertising Platform) brought advertising industry leaders together on 24th September to foresee what comes in the Cookieless Future.

The initiative spreads awareness and takes a stand against hateism, genderism, casteism, nepotism, anti-gayism, and more...