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Marketing Initiative

The Collective | Episode 2 | JioStarMarketing Initiative

JioStar Entertainment releases the latest episode of the collective — A deep dive on building enduring brands through television

Featuring some of India’s most influential creative minds, the episode discusses television’s role as a statement medium for brands seeking national impact.

By afaqs! partner content
Jan 09, 2026 05:00 IST 4 Min read
thsMarketing Initiative

Spotify’s I-Pop Icons Live shines with Asian Paints collaboration

By afaqs! partner content
Dec 16, 2025 15:06 IST 4 Min read
Xclamation Case Study Video - Cover ImageMarketing Initiative

Seagram’s Xclamat!on Mixers enters the market with a launch that made the internet pause

By afaqs! partner content
Dec 12, 2025 10:00 IST 4 Min read
kfcjpwMarketing Initiative
WPP Media crafts a citywide spectacle for KFC Feastival
By afaqs! partner content
Dec 10, 2025 13:52 IST 3 Min read
Introducing Making a Difference | A Havells PodcastMarketing Initiative
Making a difference podcast: Here’s how Havells is capturing the pulse of India’s built-environment visionaries
By afaqs! partner content
Dec 05, 2025 16:33 IST 3 Min read
Web Stories

Latest Stories

NDTVPeople Spotting

NDTV appoints Akhil Bhalla as product head & Sanjeev Kumar Choudhary to lead revenue

The move comes as Connected TV viewing gains scale in India, with industry data showing over 129 million users accessing digital video via CTV devices in the past month.

By afaqs! news bureau
Jan 15, 2026 18:03 IST 2 Min read
IMHANew Business

ON PURPOSE wins communications mandate for India Mental Health Alliance

By afaqs! news bureau
Jan 15, 2026 17:42 IST 2 Min read
stashfinPeople Spotting

Stashfin appoints Abhishek Gupta as chief technology officer

By afaqs! news bureau
Jan 15, 2026 17:21 IST 2 Min read
cornitosAdvertising
Cornitos parodies K-culture trends in latest snack campaign
By afaqs! news bureau
Jan 15, 2026 16:33 IST 2 Min read
solitario tom and jerryMarketing
Solitario partners with Warner Bros. Discovery to launch Tom & Jerry and DC Universe diamond jewellery in India
By afaqs! news bureau
Jan 15, 2026 15:53 IST 2 Min read

Media

Network18Media

Network18 news business revenue grows 5% to Rs 500 crore in Q3 FY26 amid ad slowdown

The company has expanded Creator18, its newly launched creator-led advertising vertical, growing its roster to more than 60 exclusive creators.

By afaqs! news bureau
Jan 15, 2026 11:58 IST 3 Min read
Lionsgate_RohitMedia

Lionsgate sells Lionsgate Play in India and Southeast Asia to founder Rohit Jain

By afaqs! news bureau
Jan 14, 2026 14:17 IST 2 Min read
NetflixMedia

Netflix prepares cash-only bid for Warner Bros Discovery

By afaqs! news bureau
Jan 14, 2026 11:41 IST 1 Min read
OrmaxMedia (1)Media
Ormax Media launches Ormax StreamView, a weekly OTT viewership report
By afaqs! news bureau
Jan 13, 2026 14:49 IST 2 Min read
MasterChefMedia
MasterChef India signs multiple brand partnerships for new season
By afaqs! news bureau
Jan 13, 2026 14:13 IST 2 Min read

Brands

brandsBrands

How India became the ideal launchpad for global brands in 2025

Fueled by a rapidly expanding middle class, many international brands entered their footprint across sectors such as fashion, beauty, food & drink, and lifestyle this year.

By Cheenu Agarwal
Dec 31, 2025 05:20 IST 4 Min read
beYonBrands

Titan makes its lab-grown diamond debut with beYon

By afaqs! news bureau
Dec 29, 2025 04:50 IST 1 Min read
NirmaAdvertising

50 years on, Nirma reworks its iconic jingle for a changed India

By Shreyas Kulkarni
Dec 15, 2025 05:31 IST 5 Min read
Fernando-Fernandez-2-scaledBrands
Unilever pins growth ambitions on India as premium push gathers pace
By afaqs! news bureau
Dec 13, 2025 13:13 IST 3 Min read
ReginaldBrands
Mamaearth's parent acquires Reginald Men to enter men's personal care market
By afaqs! news bureau
Dec 12, 2025 12:24 IST 2 Min read

Marketing

BursonMarketing

Corporate reputation emerges as a $7 trillion global economy: Burson study

The study finds that in sectors like aerospace and energy, reputation gains are being driven more by governance and workplace practices than by product or sustainability messaging.

By afaqs! news bureau
Jan 15, 2026 15:43 IST 3 Min read
Mumbai_IndiansMarketing

Malaysia Airlines partners with Mumbai Indians as global airline sponsor

By afaqs! news bureau
Jan 15, 2026 11:37 IST 2 Min read
QuickcommMarketing

As 10-minute deliveries end, what lies ahead for 'quick' commerce in India?

By Cheenu Agarwal & Kausar Madhyia
Jan 15, 2026 05:30 IST 6 Min read
nikemindMarketing
Will Nike’s ‘Mind’ range, anchored by Shubman Gill, change how performance is sold?
By Ubaid Zargar
Jan 15, 2026 05:10 IST 3 Min read
NaukriMarketing
Naukri Study: Gen Z prioritises growth over promotions
By afaqs! news bureau
Jan 14, 2026 16:58 IST 1 Min read
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