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By
Ubaid Zargar
Published: 19 Apr 2024, 12:00 IST
Digital
Focussed on content that AI can’t create: ImagesBazaar’s CEO Sandeep Maheshwari
The founder of the stock images portal sheds light on how the company is navigating the impact of generative artificial intelligence.
By
Ubaid Zargar
Digital
Focussed on content that AI can’t create: ImagesBazaar’s CEO Sandeep Maheshwari
The founder of the stock images portal sheds light on how the company is navigating the impact of generative artificial intelligence.
By
afaqs! news bureau
People Spotting
Sukhleen Aneja is leaving The Good Glamm Group
She was the CEO of the Group’s Good Brands Co division.
By
Ruchika Jha
Advertising
From yoga fusion to sadboi rap, Badshah's musical mood swings ft. Spotify 'daylist'
The highly customised daylist gets updated every day.
By
afaqs! news bureau
Advertising
Kwality Wall's Cornetto brings together Alia Bhatt & Siddhanth Chaturvedi for a thrilling ride
The ad highlights the brand's double chocolate variant to the beats of Diljit Dosanjh's hit track 'Lover'.
By
afaqs! Content Team
afaqs! Pause
Stay hungry for knowledge and never shy away from challenges - Lakshman Velayutham, Ujjivan SFB
Here’s a little sneak peek into his work day, leadership mantra, and advice to young professionals.
By
afaqs! news bureau
Media
Netflix adds 9.3 million subscribers in the first quarter of FY24
Revenue stood at $9.4 billion, up from $8.8 billion in the previous quarter.
By
afaqs! news bureau
People Spotting
OpenAI makes first hire in India with Pragya Misra
As per reports, Misra has been recruited to lead public policy and partnerships in India.
By
afaqs! news bureau
People Spotting
Sukhleen Aneja is leaving The Good Glamm Group
She was the CEO of the Group’s Good Brands Co division.
By
Ruchika Jha
Advertising
From yoga fusion to sadboi rap, Badshah's musical mood swings ft. Spotify 'daylist'
The highly customised daylist gets updated every day.
By
afaqs! news bureau
Advertising
Kwality Wall's Cornetto brings together Alia Bhatt & Siddhanth Chaturvedi for a thrilling ride
The ad highlights the brand's double chocolate variant to the beats of Diljit Dosanjh's hit track 'Lover'.
By
afaqs! Content Team
afaqs! Pause
Stay hungry for knowledge and never shy away from challenges - Lakshman Velayutham, Ujjivan SFB
Here’s a little sneak peek into his work day, leadership mantra, and advice to young professionals.
By
afaqs! news bureau
Media
Netflix adds 9.3 million subscribers in the first quarter of FY24
Revenue stood at $9.4 billion, up from $8.8 billion in the previous quarter.
By
afaqs! news bureau
People Spotting
OpenAI makes first hire in India with Pragya Misra
As per reports, Misra has been recruited to lead public policy and partnerships in India.
Marketing Initiative
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The innovative billboard at the bustling DLF CyberHub in Gurugram, pulled in huge crowds to experience 'The new Hyundai CRETA' from January 25 to February 8, 2024.
By
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Toofan at 36,000 feet: Thums Up's mid-air campaign takes flyers by storm
The Thums Up Toofan campaign promises an exclusive journey to the West Indies for the ICC T20 Men’s World Cup.
By
afaqs! partner content
Patches people wished came true
Here’s how SOFY's April Fool's campaign sparked a buzz with its playful take on solving period woes.
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Flipkart's IPL campaign sparks banter with top brands
The campaign features billboards showcasing witty exchanges between Flipkart and five notable brands: Acko, RuPay, MPL, boAt, and Pedigree.
By
afaqs! partner content
PayTunes took audio advertising to a whole new level with Delhi metro train audio ads
The audio ads are being played across the Delhi Metro Violet Line, reaching millions of commuters daily.
By
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Mahindra's #WomenWithDrive campaign urges women to reclaim the steering wheel
Mahindra is on a mission to reignite the passion for driving among women who have veered away from the driver's seat.
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Smytten’s B2B endeavor - Smytten Pulse launches its partners program
The Smytten Pulse Partners Program aims to support agencies and independent marketers with its technology-driven marketing solutions.
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LEGO® Brand Days unveils over 125 new launches and expands range to over 500 sets in India
From Ninjago action mechs to City police islands, LEGO® unveils a diverse array of 2024 new launches in its largest-ever assortment.
By
afaqs! partner content
Mahindra Group's #SheIsOnTheRise campaign spotlights inspirational Women and their achievements beyond the workplace
The campaign, marking its third year, highlights Mahindra women excelling in personal and professional fields beyond the ordinary.
By
afaqs! partner content
IndiGo unveils 'Girl Power' murals at Guru Dronacharya Metro Station to commemorate Women's Day
The murals at Guru Dronacharya Metro, crafted by artist Anpu Varkey, reflect the aspirations of Indian women in aviation, symbolising equality and recognition.
By
afaqs! partner content
TATA IPL on JioCinema: Beyond cricket, a gateway to brand success
Unleashing the Power of TATA IPL 2024: Amplifying brands and captivating audiences.
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VI JOHN offers makeover to devotees through its unique activation "Hum Sab Mein Hai Shri Ram" at Ayodhya
The campaign intricately merges grooming with spiritual service, shaping a unique pilgrim experience.
By
afaqs! partner content
Star Sports revolutionizes TV for advertisers this IPL with a host of ground-breaking brand solutions
The broadcaster offers brands with unique solutions that will cater to business goals across the funnel.
By
afaqs! partner content
How Flipkart took the blame for bad planners this Valentine’s Day
The e-commerce brand took the blame of delayed gifts upon itself, saving the gifter the embarrassment of forgetting to order a gift in time for V-Day.
By
afaqs! partner content
Have brands kept up with changing consumer preferences for content consumption - PayTV vs Streaming
Adapt or be left behind: Brands must embrace the streaming era with innovative advertising.
By
afaqs! partner content
AppMySite launches Agency White-Label, transforming app development and reselling for agencies
It lets agencies seamlessly integrate app development into their services, offering unlimited branding possibilities and fostering revenue growth.
By
afaqs! partner content
Dabur Hajmola's memes add ‘Chatkara’ to trending conversations
The brand's journey with memes navigates through Bollywood nods, viral trends, and a commitment to relatable laughter and relevant topicality.
By
afaqs! partner content
Tata Tiscon unveils first-ever digital campaign "Samajhdar Banein, Behtar Chunein" with first in industry innovations
The brand's debut in the digital realm implements first-in-industry innovations, AI-driven campaigns, and targeted strategies to its advantage.
By
afaqs! partner content
IPL on TV: Fueling >3X growth in brand and business impact for advertisers across categories
The television association has been a driving force behind instant, measurable and exponential brand and business impact.
By
afaqs! partner content
Cleartrip, a Flipkart Company introduces 'Darshan Destinations' amidst surge in spiritual tourism
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By
afaqs! partner content
The mystery of the golden horse: P.F. Chang’s legacy arrives on Mumbai’s plate
P.F. Chang's brings its globally acclaimed pan-Asian legacy to India.
By
afaqs! partner content
Flipkart explores everyday winter struggles in latest campaign
The campaign brings the quality of Flipkart's winter products in focus through on-ground activations and influencer collaborations.
By
afaqs! partner content
2023 – The year when cricket on television created and recreated history
As per BARC, 803 million viewers tuned in to Sports on TV in 2023, 98% of which was attributed to cricket events.
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NANGROW™ and KLAY unite for nationwide Children's Day Karnival for holistic toddler development
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By
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The smart tyre features inbuilt smart sensors and cutting-edge features, promising real-time alerts, fuel efficiency, and Bluetooth connectivity.
By
afaqs! partner content
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By
afaqs! partner content
Unveiling the triumph: A comprehensive analysis of Diwali sale 2023 on e- commerce Marketplaces!!
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Case Study of AMD's groundbreaking LinkedIn campaign for Ryzen™ 7000 AI-Powered processors
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