Amit Agarwal takes charge as Chief Marketing Officer at Croma
Smart Bazaar appoints McCann Worldgroup India to lead creative mandate
Marketing Initiative
Tricolour as a language: JSW One and Little Odd Marketers create an AI-first campaign for Independence Day.
Star Jalsha: 100 weeks of undisputed leadership, countless hearts won
Latest Stories
Flipkart Minutes delivers prasad from Siddhivinayak and Dagdusheth temples during Ganesh Chaturthi
Campus Activewear announces Kriti Sanon as the face of its women’s category
Media
Universal Music India partners with Maddock Films and its newly formed music label Mad For Mussic
'Evangelising cultural spaces': About Red FM’s South Side Story festival
JioStar adds Bhojpuri & Haryanvi feeds, introduces immersive features for PKL season 12
Brands
Swadeshi 2.0? LPU and Baba Ramdev urge Indians to boycott American goods to protest Trump tariffs
Lovely Professional University (LPU) has banned American soft drinks from campus, while Patanjali founder, Baba Ramdev, has issued a nationwide call to boycott American goods.
Snapdeal expands festive fashion range with Tokyo Talkies, Highlander, Oomph! & Sassafras
Papa John’s to re-enter India after 8 years, first store to open in Bengaluru
With Thar tied to road rage headlines, should Mahindra step in to manage perception?
Marketing
Universal Music India partners with Maddock Films and its newly formed music label Mad For Mussic
Crocs: How the once-mocked 'ugly shoes' became a $4 billion brand
JBL kicks off festive season with new audio range and cultural campaign