How brands and devotion rolled together at Rath Yatra 2025
Kylian Mbappé stars in Nike's latest spot, and it is 'scary good'
Shams Jasani, Aatsi Desai Jasani & Gopa Menon launch AI-native marketing firm Theblurr
Marketing Initiative
Panasonic’s AI-powered ACs redefine home comfort in new TVC
From attention to conversion: JioStar builds the bridge UGC platforms miss
Latest Stories
YAAP Digital appointed as integrated marketing partner for Ideabaaz
Meta mandates SEBI verification for investment ads targeting Indian users
Media
TATA IPL 2025 achieved record viewership: JioStar
Network18 launches Creator18
Prasar Bharati collaborates with Shucae Films OTT to boost WAVES OTT content portfolio
Brands
JSW Paints signs deal to acquire Akzo Nobel India for Rs. 8,986 crore
Vishal Punjabi's The Wedding Filmer champions queer wedding film after Ambani extravaganza
Unilever signs agreement to acquire men’s grooming brand Dr. Squatch
Marketing
Good Game onboards Rishabh Pant as global ambassador
adidas and FC Bayern München unveil home jersey for the 2025/26 season
Swiggy launches '99 Store' offering affordable meals with free delivery