‘Kyunki’ isn’t just for the old—it’s a multi-gen ad platform: JioStar
Nike's bet on Cole Palmer pays off as Chelsea lift the Club World Cup
Anupam Mittal cautions against AI hype, urges skilling that reflects India’s job realities
Marketing Initiative
Birla White debuts 'TileStix' tile adhesive with a unique 'Talking Tiles' campaign
Panasonic’s AI-powered ACs redefine home comfort in new TVC
Latest Stories
Famous Innovations wins the creative duties of Nilkamal Sleep
‘E-commerce and q-commerce generate 18% of our India revenue’
‘Kyunki’ isn’t just for the old—it’s a multi-gen ad platform: JioStar
Nike's bet on Cole Palmer pays off as Chelsea lift the Club World Cup
Media
‘Kyunki’ isn’t just for the old—it’s a multi-gen ad platform: JioStar
Ajit Varghese, Head of Revenue for Entertainment and International at JioStar, considers Kyunki Saas Bhi Kabhi Bahu Thi's comeback as a media asset, offering advertisers multi-gen reach & diverse ad products.
How ZEE5’s Rs 120 'Apni Bhasha' subscriptions are remodelling access to regional OTT content in India
Namrata Aswani Setty joins MiQ as its new director of marketing and PR
Why did Ekta Kapoor revive 'Kyunki Saas Bhi Kabhi Bahu Thi' after 25 yrs?
Brands
Dilip Piramal & family to sell 32% stake in VIP Industries to multiples consortium
Popeyes drops AI-generated diss track targeting McDonald’s
Nutella maker Ferrero to buy cereal giant WK Kellogg for $3.1 billion
Elon Musk’s Tesla to open first India showroom in Mumbai on July 15