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Marketing Initiative

Xclamation Case Study Video - Cover ImageMarketing Initiative

Seagram’s Xclamat!on Mixers enters the market with a launch that made the internet pause

The brand activation made youth feel the absence of the expressive punctuation, driving engagement and setting up the launch of Seagram’s Xclamat!on Mixers with scale.

By afaqs! partner content
Dec 12, 2025 10:00 IST 4 Min read
kfcjpwMarketing Initiative

WPP Media crafts a citywide spectacle for KFC Feastival

By afaqs! partner content
Dec 10, 2025 13:52 IST 3 Min read
Introducing Making a Difference | A Havells PodcastMarketing Initiative

Making a difference podcast: Here’s how Havells is capturing the pulse of India’s built-environment visionaries

By afaqs! partner content
Dec 05, 2025 16:33 IST 3 Min read
WhatsApp Image 2025-11-25 at 5.43.02 PMMarketing Initiative
Dhol: Verified, privacy-led matrimony model form modern India
By afaqs! partner content
Nov 28, 2025 14:21 IST 4 Min read
IMG_7711Marketing Initiative
Under25 is redefining Gen Z marketing with the power of its youth media network
By afaqs! partner content
Nov 19, 2025 09:30 IST 4 Min read

Latest Stories

BataCorporate Communications and PR

Bata India appoints One Source to lead corporate communication mandate

The collaboration aims on refining the company’s corporate narrative as the footwear brand continues its transformation across retail, design and customer experience.

By afaqs! news bureau
Dec 16, 2025 11:40 IST 1 Min read
DharmaMarketing

Dharma Productions acquires Cornerstone’s stake, relaunches agency as DCAA

By afaqs! news bureau
Dec 16, 2025 11:22 IST 2 Min read
StoryTellersPeople Spotting

Storytellers 101 Communications elevates Devendra Singh as chief operating officer

By afaqs! news bureau
Dec 16, 2025 10:23 IST 2 Min read
spotifyMarketing
How Kulfi Collective made Spotify Wrapped 2025 speak the language of pop culture
By Anushka Jha
Dec 16, 2025 05:30 IST 5 Min read
Swastik StoriesMedia
Inside Swastik’s roadmap to reach 90% CTV households through FAST channel
By Benita Chacko
Dec 16, 2025 05:20 IST 4 Min read

Media

DharmaMarketing

Dharma Productions acquires Cornerstone’s stake, relaunches agency as DCAA

The move supports Dharma’s plan to build a multi-disciplinary cultural platform, expanding beyond film into talent representation across music, sports, digital media and live entertainment.

By afaqs! news bureau
Dec 16, 2025 11:22 IST 2 Min read
Swastik StoriesMedia

Inside Swastik’s roadmap to reach 90% CTV households through FAST channel

By Benita Chacko
Dec 16, 2025 05:20 IST 4 Min read
WPP_OrientNew Business

WPP Media appointed integrated media partner for Orient Electric

By afaqs! news bureau
Dec 15, 2025 13:08 IST 2 Min read
Truecaller-Bads of BollywoodMedia
Our content integrations drive user pride: Truecaller’s Kari Krishnamurthy
By Benita Chacko
Dec 12, 2025 05:20 IST 4 Min read
MIQMedia
MiQ report tracks India’s rapid growth in CTV and streaming habits
By afaqs! news bureau
Dec 11, 2025 17:09 IST 2 Min read

Brands

NirmaAdvertising

50 years on, Nirma reworks its iconic jingle for a changed India

'Tujhsa hi Nirma hai' walks a fine line between recall and reinvention in a very different India.

By Shreyas Kulkarni
Dec 15, 2025 05:31 IST 5 Min read
Fernando-Fernandez-2-scaledBrands

Unilever pins growth ambitions on India as premium push gathers pace

By afaqs! news bureau
Dec 13, 2025 13:13 IST 3 Min read
ReginaldBrands

Mamaearth's parent acquires Reginald Men to enter men's personal care market

By afaqs! news bureau
Dec 12, 2025 12:24 IST 2 Min read
MarsKellanovaBrands
Mars completes acquisition of Kellanova, adds Pringles and Cheez-It to its snacking portfolio
By afaqs! news bureau
Dec 12, 2025 10:12 IST 1 Min read
vivoBrands
vivo X300 series partners with Nat Geo to capture landscapes and wildlife
By afaqs! news bureau
Dec 10, 2025 16:19 IST 2 Min read

Marketing

DharmaMarketing

Dharma Productions acquires Cornerstone’s stake, relaunches agency as DCAA

The move supports Dharma’s plan to build a multi-disciplinary cultural platform, expanding beyond film into talent representation across music, sports, digital media and live entertainment.

By afaqs! news bureau
Dec 16, 2025 11:22 IST 2 Min read
Jio Credit Limited launches AI-powered brand campaign to promote digital lending solutionsMarketing

Jio Credit Limited launches AI-powered brand campaign to promote digital lending solutions

By afaqs! news bureau
Dec 15, 2025 15:25 IST 2 Min read
The Body Shop partners with Indē Wild for premium wedding gifting boxesMarketing

The Body Shop partners with indē wild for premium wedding gifting boxes

By afaqs! news bureau
Dec 15, 2025 15:08 IST 2 Min read
Oreo goes zero sugar, sparks 'chemistry lab' debate on ingredient listMarketing
Oreo goes zero sugar, sparks 'chemistry lab' debate on ingredient list
By afaqs! news bureau
Dec 15, 2025 08:42 IST 1 Min read
How AB InBev plans to change cricket advertising in India with FIFA-style immersive activationsMarketing
AB InBev plans to bring FIFA-style activations to cricket advertising in India
By Kausar Madhyia
Dec 15, 2025 05:20 IST 5 Min read
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