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Marketing Initiative

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Spotify’s I-Pop Icons Live shines with Asian Paints collaboration

The event marked a unique collaboration where Spotify’s music ecosystem met Asian Paints’ visual storytelling, creating a multi-sensory celebration for I-Pop audiences.

By afaqs! partner content
Dec 16, 2025 15:06 IST 4 Min read
Xclamation Case Study Video - Cover ImageMarketing Initiative

Seagram’s Xclamat!on Mixers enters the market with a launch that made the internet pause

By afaqs! partner content
Dec 12, 2025 10:00 IST 4 Min read
kfcjpwMarketing Initiative

WPP Media crafts a citywide spectacle for KFC Feastival

By afaqs! partner content
Dec 10, 2025 13:52 IST 3 Min read
Introducing Making a Difference | A Havells PodcastMarketing Initiative
Making a difference podcast: Here’s how Havells is capturing the pulse of India’s built-environment visionaries
By afaqs! partner content
Dec 05, 2025 16:33 IST 3 Min read
WhatsApp Image 2025-11-25 at 5.43.02 PMMarketing Initiative
Dhol: Verified, privacy-led matrimony model form modern India
By afaqs! partner content
Nov 28, 2025 14:21 IST 4 Min read

Latest Stories

Aspect-SportsMarketing

Sourav Ganguly joins Tiigers of Kolkata as co-owner & brand ambassador

Owned by Aksha Kamboj of Aspect Global Ventures, the franchise competes in the ISPL tennis-ball T10 league, which also counts Sachin Tendulkar as an investor and ambassador.

By afaqs! news bureau
Dec 18, 2025 17:57 IST 2 Min read
ZoukAdvertising

Zouk’s new Christmas ad revisits office Secret Santa moments

By afaqs! news bureau
Dec 18, 2025 16:51 IST 1 Min read
PNBPeople Spotting

PNB Housing Finance appoints Ajai Kumar Shukla as managing director & CEO

By afaqs! news bureau
Dec 18, 2025 16:19 IST 2 Min read
NaukriOOH
Naukri’s Christmas installation highlights appraisal season sentiment
By afaqs! news bureau
Dec 18, 2025 15:12 IST 1 Min read
A Lipstick For Every Mood — Swiss Beauty - We Got You, Girl!Advertising
Swiss Beauty rolls out a new 'We Got You, Girl!' film featuring Taapsee Pannu
By afaqs! news bureau
Dec 18, 2025 14:51 IST 2 Min read

Media

OpenAI to train journalists in AI use through its new academyMedia

OpenAI to train journalists in AI use through its new academy

The OpenAI Academy for News Organizations offers journalists and publishers hands-on training, playbooks, and resources to implement AI responsibly in newsrooms.

By afaqs! news bureau
Dec 18, 2025 08:55 IST 1 Min read
Manish Dhamankar, head of industry - media & entertainment at Google IndiaMedia

Google & YouTube eye the growing $260 mn Indian micro-drama pie

By Kausar Madhyia
Dec 18, 2025 05:30 IST 5 Min read
Anymind- Aditya AimaMedia

Awareness-to-conversion funnel is no longer linear: AnyMind’s Aditya Aima

By Benita Chacko
Dec 18, 2025 05:10 IST 3 Min read
TimesnetworkMedia
'Create once, distribute intelligently': Times Network’s Ashish Sehgal
By Cheenu Agarwal
Dec 18, 2025 05:00 IST 3 Min read
SonyMedia
Sony Pictures Networks India renews Australian Open broadcast rights
By afaqs! news bureau
Dec 17, 2025 17:01 IST 2 Min read

Brands

NirmaAdvertising

50 years on, Nirma reworks its iconic jingle for a changed India

'Tujhsa hi Nirma hai' walks a fine line between recall and reinvention in a very different India.

By Shreyas Kulkarni
Dec 15, 2025 05:31 IST 5 Min read
Fernando-Fernandez-2-scaledBrands

Unilever pins growth ambitions on India as premium push gathers pace

By afaqs! news bureau
Dec 13, 2025 13:13 IST 3 Min read
ReginaldBrands

Mamaearth's parent acquires Reginald Men to enter men's personal care market

By afaqs! news bureau
Dec 12, 2025 12:24 IST 2 Min read
MarsKellanovaBrands
Mars completes acquisition of Kellanova, adds Pringles and Cheez-It to its snacking portfolio
By afaqs! news bureau
Dec 12, 2025 10:12 IST 1 Min read
vivoBrands
vivo X300 series partners with Nat Geo to capture landscapes and wildlife
By afaqs! news bureau
Dec 10, 2025 16:19 IST 2 Min read

Marketing

Aspect-SportsMarketing

Sourav Ganguly joins Tiigers of Kolkata as co-owner & brand ambassador

Owned by Aksha Kamboj of Aspect Global Ventures, the franchise competes in the ISPL tennis-ball T10 league, which also counts Sachin Tendulkar as an investor and ambassador.

By afaqs! news bureau
Dec 18, 2025 17:57 IST 2 Min read
Healthy- MasterMarketing

Healthy Master names Milind Soman as its new brand ambassador

By afaqs! news bureau
Dec 17, 2025 12:47 IST 2 Min read
PlushMarketing

Plush partners with Zostel to support unplanned menstrual needs

By afaqs! news bureau
Dec 17, 2025 12:18 IST 1 Min read
CretaInfluencer Marketing
Are EVs built for India? Hyundai tests Creta Electric with 100 creators
By Cheenu Agarwal
Dec 17, 2025 05:20 IST 5 Min read
NaturalsMarketing
Naturals Salons names Sreeleela as brand ambassador
By afaqs! news bureau
Dec 16, 2025 17:48 IST 2 Min read
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