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Marketing Initiative

Jana PauebsiteMarketing Initiative

HDFC Securities’ ‘Kya Aap Taiyyar Ho?’ campaign turns fraud awareness into must-see entertainment

Equal parts cinema, satire, and social experiment, the campaign transforms investor education into an entertaining “scamception.”

By afaqs! partner content
Oct 29, 2025 10:30 IST 4 Min read
unnamed (84)Marketing Initiative

Stanley Tools brings ‘Deepavali’ mein Deepavali

By afaqs! partner content
Oct 24, 2025 11:08 IST 3 Min read
WhatsApp Image 2025-10-22 at 11.55.45 AMMarketing Initiative

“Festive marketing today is not just offers, it’s about creating memorable experiences”: Pooja Baid, CMO, Phillips

By afaqs! partner content
Oct 22, 2025 15:46 IST 4 Min read
image (60)Marketing Initiative
‘2-Minute Ki Diwali’: Reliance Digital captures love, family, and the magic of technology
By afaqs! partner content
Oct 17, 2025 18:01 IST 3 Min read
CampaMarketing Initiative
Grit in every step, fizz in every beat— Campa brought Navratri alive for 2.3 million consumers, turning participation into a Dumdaar celebration
By afaqs! partner content
Oct 11, 2025 18:05 IST 2 Min read
Web Stories

Latest Stories

dry fruits and nutsMarketing

Why global nut and fruit boards are betting big on India

As health awareness and premium gifting reshape Indian consumption, global fruit and nut boards are ramping up marketing spends to claim a share of India’s booming festive market.

By Benita Chacko
Nov 06, 2025 05:30 IST 5 Min read
himesh zakir vicksMarketing

When Vicks ki goli took the stage with Zakir Khan & Himesh Reshammiya

By Anushka Jha
Nov 06, 2025 05:20 IST 2 Min read
Coca-Cola’s AI-generated ‘Holidays Are Coming’ ad campaign stirs controversy againAdvertising

Coca-Cola’s AI-made ‘Holidays Are Coming’ ad stirs controversy—again

By Kausar Madhyia
Nov 06, 2025 05:10 IST 3 Min read
RCBBrands
Diageo puts RCB on sale
By afaqs! news bureau
Nov 06, 2025 05:01 IST 1 Min read
Vasundhara Mudgil x OpenAIPeople Spotting
Spotify’s Vasundhara Mudgil to lead comms for OpenAI in India
By afaqs! news bureau
Nov 05, 2025 21:25 IST 1 Min read

Media

getty perplexityMedia

Getty Images and Perplexity sign global multi-year partnership for AI-powered visuals

The partnership grants Perplexity rights to use Getty Images’ creative and editorial library across its AI-powered tools, enhancing visual experience and ensuring proper image attribution.

By afaqs! news bureau
Nov 03, 2025 13:34 IST 2 Min read
AbundantiaMedia

Abundantia Entertainment launches aiON to blend AI with human storytelling

By afaqs! news bureau
Nov 03, 2025 12:54 IST 1 Min read
Reality Ranis of the Jungle: Why Discovery ditched subtle for spectacle in IndiaMedia

Reality Ranis of the Jungle: Why Discovery ditched subtle for spectacle in India

By Kausar Madhyia
Oct 31, 2025 05:20 IST 5 Min read
Swastik StoriesOTT Streaming
Swastik launches FAST channel for cultural storytelling and entertainment
By afaqs! news bureau
Oct 30, 2025 13:08 IST 2 Min read
ndtvMedia
NDTV posts net loss of Rs 74 crore; marks 38.5% increase y-o-y
By afaqs! news bureau
Oct 30, 2025 12:23 IST 2 Min read

Brands

RCBBrands

Diageo puts RCB on sale

The sale follows the team’s first-ever IPL championship win.

By afaqs! news bureau
Nov 06, 2025 05:01 IST 1 Min read
NazaraBrands

Nazara Technologies unveils new brand identity

By afaqs! news bureau
Nov 05, 2025 17:57 IST 1 Min read
HarshBrands

Harsh Mariwala reflects on evolving workplace respect and openness at Marico

By afaqs! news bureau
Oct 31, 2025 12:46 IST 1 Min read
PepsicoBrands
PepsiCo unveils new corporate identity after nearly 25 years
By afaqs! news bureau
Oct 29, 2025 07:03 IST 2 Min read
CKru4UxUEAAPZXZBrands
Left behind once, BlaBlaCar is now steering India’s carpooling boom
By afaqs! news bureau
Oct 28, 2025 05:10 IST 3 Min read

Marketing

Myntra launches 'Myntra Mohalla,' a micro-drama series for the Indian wedding seasonMarketing

Myntra launches 'Myntra Mohalla', a micro-drama series for the Indian wedding season

Myntra's 'Myntra Mohalla' is a six-episode micro-drama series featuring digital creators that captures the wedding season experience and promotes affordable fashion for every event.

By afaqs! news bureau
Nov 05, 2025 08:34 IST 3 Min read
IndriyaMarketing

Jewellery is the core, connection the message: Indriya's CMO on the new festive ad campaign

By Cheenu Agarwal
Nov 05, 2025 05:30 IST 5 Min read
SuperYou (1)Marketing

Chewy taste forces SuperYou to kill new 20g protein bar

By afaqs! news bureau
Nov 05, 2025 05:20 IST 1 Min read
FoodPharmerMarketing
Food Pharmer’s ‘Only What’s Needed’ debuts on Instamart
By afaqs! news bureau
Nov 04, 2025 17:33 IST 2 Min read
Dealshare - Bachana to Haq banta hai!Marketing
DealShare launches new brand campaign across key markets
By afaqs! news bureau
Nov 04, 2025 17:03 IST 1 Min read
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