Discovery celebrates 30 years in India with classic line-up
Sebamed turns nail art into a tiny billboard highlighting scalp health
Siddhant Chaturvedi joins Max Fashion as first male brand ambassador
Aishwarya Rai Bachchan champions self-worth in new L’Oréal Paris campaign
Why MO believes brands must build fandom and act like creators—or get left behind
Marketing Initiative
Tricolour as a language: JSW One and Little Odd Marketers create an AI-first campaign for Independence Day.
The campaign showed that the future of advertising lies not just in big ideas, but in how swiftly and boldly they can be brought to life with AI and human creativity.
Star Jalsha: 100 weeks of undisputed leadership, countless hearts won
Moms, star alongside your little one in Lupin Aptivate Star video contest!
Latest Stories
Discovery celebrates 30 years in India with classic line-up
Sebamed turns nail art into a tiny billboard highlighting scalp health
Media
Gautam Jain to lead content at Sony SAB
Saiyaara, Mahavatar Narsimha lift July box office to Rs 1,430 cr
Why MO believes brands must build fandom and act like creators—or get left behind
Ormax Media launches ‘Ormax Sports Track’, a syndicated OTT sports audience tracker
Brands
Rapido pilots food delivery app in Bengaluru
Rapido takes on Zomato and Swiggy with zero-commission food delivery backed by NRAI.
From AI models to pricey chappals: When brands couldn’t read the room
Godrej Consumer bets big on in-housing, adds AI lab & content factory
Marketing
OTTplay collaborates with Amazon Prime
District by Zomato partners with HSBC India for cultural experiences
Globally known for Cajun chicken, Popeyes turns to veg menu in India