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Marketing Initiative

CampaMarketing Initiative

Grit in every step, fizz in every beat— Campa brought Navratri alive for 2.3 million consumers, turning participation into a Dumdaar celebration

With on-ground, digital, and immersive experiences amassing over 2.3 million participants, 30 million digital impressions, here’s how Campa became the heartbeat of India’s biggest festive celebration.

By afaqs! partner content
Oct 11, 2025 18:05 IST 2 Min read
SV Pause WebsiteMarketing Initiative

HindustanTimes.com partners with Jiraaf to make bonds a mainstream investment conversation

By afaqs! partner content
Sep 25, 2025 10:25 IST 3 Min read
Why be a Photocopy when you can be Original?Marketing Initiative

Vi-John’s new campaign champions originality in grooming ft. Ranbir Kapoor

By afaqs! partner content
Sep 23, 2025 15:18 IST 2 Min read
Wh8rf8Marketing Initiative
Gresbond by Kajaria redefines tile adhesive marketing with witty ads
By afaqs! partner content
Aug 22, 2025 14:33 IST 5 Min read
Tiranga ImageMarketing Initiative
Tricolour as a language: JSW One and Little Odd Marketers create an AI-first campaign for Independence Day.
By afaqs! partner content
Aug 19, 2025 14:00 IST 2 Min read

Latest Stories

divya batraPeople Spotting

Haldiram’s elevates Divya Batra as vice president – marketing

With 18 years in FMCG marketing, including a decade at McCormick, Batra moves up from Head of Marketing to VP–Marketing at Haldiram’s.

By afaqs! news bureau
Oct 13, 2025 17:13 IST 1 Min read
KFCPeople Spotting

Snehita Chakravorty joins KFC India as Marketing Manager – Dine-in Business

By afaqs! news bureau
Oct 13, 2025 17:13 IST 1 Min read
Quick_CommerceMarketing

Publicis Commerce and MMA Global unveil quick commerce playbook for India’s $7B market

By afaqs! news bureau
Oct 13, 2025 16:56 IST 3 Min read
Screenshot 2025-10-13 162317Marketing
Hocco Ice Cream and Haldiram’s launch Barfi Ice Cream
By afaqs! news bureau
Oct 13, 2025 16:24 IST 1 Min read
KahootPeople Spotting
Kahoot promotes Ahteram Uddin as Head of Commercial for Asia & MENA
By afaqs! news bureau
Oct 13, 2025 16:16 IST 1 Min read

Media

NDTVMedia

NDTV’s rights issue oversubscribed, raises Rs 396.5 crore to fuel growth

The issue received applications for 5.36 crore shares against 4.83 crore shares on offer, representing an oversubscription of 1.11 times.

By afaqs! news bureau
Oct 12, 2025 10:49 IST 1 Min read
AIMMedia

India Today’s Manoj Sharma elected President of the Association of Indian Magazines

By afaqs! news bureau
Oct 11, 2025 10:48 IST 3 Min read
SPNI completes 30 yearsMedia

30 years of Sony Pictures Networks India: From one channel to media powerhouse

By afaqs! news bureau
Oct 10, 2025 05:20 IST 3 Min read
NetflixMedia
Netflix co-CEO Greg Peters downplays speculation of Warner Bros. Discovery acquisition
By afaqs! news bureau
Oct 09, 2025 15:03 IST 2 Min read
netflix ficciMedia
Regional cinema is no longer national, it’s international: Monika Shergill at FICCI FRAMES
By afaqs! news bureau
Oct 09, 2025 11:40 IST 2 Min read

Brands

DominosBrands

After Pizza Hut, Domino’s unveils first brand refresh

The makeover includes a new jingle, brighter packaging, and a bolder look aimed at making the brand as craveable as its pizza.

By afaqs! news bureau
Oct 09, 2025 05:00 IST 1 Min read
signify (1)Media

Havas India partners with Banijay Asia for creative storytelling

By afaqs! news bureau
Sep 30, 2025 12:15 IST 2 Min read
SignifyH (3)Brands

Terribly Tiny Tales and Maybelline launches new Gen Z microdrama

By afaqs! news bureau
Sep 29, 2025 13:13 IST 1 Min read
Screenshot 2025-09-17 021054Brands
Brooke Bond Red Label launches pre-mix tea
By afaqs! news bureau
Sep 17, 2025 05:11 IST 1 Min read
MoltenBrands
Myntra and Sugar Cosmetics launch Molten Beauty to target Gen Z consumers
By afaqs! news bureau
Sep 15, 2025 08:17 IST 1 Min read

Marketing

Quick_CommerceMarketing

Publicis Commerce and MMA Global unveil quick commerce playbook for India’s $7B market

Featuring insights from industry leaders, the playbook highlights emerging trends, consumer behaviour, and festive opportunities in Q-commerce.

By afaqs! news bureau
Oct 13, 2025 16:56 IST 3 Min read
Screenshot 2025-10-13 162317Marketing

Hocco Ice Cream and Haldiram’s launch Barfi Ice Cream

By afaqs! news bureau
Oct 13, 2025 16:24 IST 1 Min read
Untitled design - 2025-10-13T141028.181Marketing

Kusha Kapila & Niharika NM lead Bata India’s festive campaign

By afaqs! news bureau
Oct 13, 2025 14:11 IST 2 Min read
SuperdryNew Business
Brand Concepts bags exclusive license for Superdry Travel Gear & Handbags in India
By afaqs! news bureau
Oct 13, 2025 13:37 IST 1 Min read
DuroflexPeople Spotting
Jacob George to succeed Mathew Chandy as chair and MD of Duroflex Ltd
By afaqs! news bureau
Oct 13, 2025 12:29 IST 2 Min read
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