Subscribe

Marketing Initiative

unnamed (84)Marketing Initiative

Stanley Tools brings ‘Deepavali’ mein Deepavali

The project installs 20 solar-powered lampposts along Deepavali village’s lakeside, reflecting Stanley Tools’ mission to create lasting, practical impact.

By afaqs! partner content
Oct 24, 2025 11:08 IST 3 Min read
WhatsApp Image 2025-10-22 at 11.55.45 AMMarketing Initiative

“Festive marketing today is not just offers, it’s about creating memorable experiences”: Pooja Baid, CMO, Phillips

By afaqs! partner content
Oct 22, 2025 15:46 IST 4 Min read
image (60)Marketing Initiative

‘2-Minute Ki Diwali’: Reliance Digital captures love, family, and the magic of technology

By afaqs! partner content
Oct 17, 2025 18:01 IST 3 Min read
CampaMarketing Initiative
Grit in every step, fizz in every beat— Campa brought Navratri alive for 2.3 million consumers, turning participation into a Dumdaar celebration
By afaqs! partner content
Oct 11, 2025 18:05 IST 2 Min read
SV Pause WebsiteMarketing Initiative
HindustanTimes.com partners with Jiraaf to make bonds a mainstream investment conversation
By afaqs! partner content
Sep 25, 2025 10:25 IST 3 Min read

Latest Stories

Tata Tea Agni Extra JoshAdvertising

Tata Tea Agni launches ‘Extra Josh’ — India’s first tea with added natural caffeine

The brand brings “energy” to the tea aisle with a variant that adds natural caffeine for modern, on-the-go consumers.

By afaqs! news bureau
Oct 29, 2025 19:18 IST 2 Min read
bingoAdvertising

Bingo! brings back desi ghosts this Halloween with a witty protest twist

By afaqs! news bureau
Oct 29, 2025 17:47 IST 2 Min read
FastrackAdvertising

Fastrack Perfumes launches new campaign with Siddhant Chaturvedi

By afaqs! news bureau
Oct 29, 2025 17:25 IST 1 Min read
Piyush_KidzaniaPeople Spotting
KidZania India appoints Piyush Patkie as Head (West) – Strategic Brand Partnerships
By afaqs! news bureau
Oct 29, 2025 16:04 IST 2 Min read
AltamashKhanPeople Spotting
ABFRL appoints Altamash Khan as Head of Media and Digital Marketing for Pantaloons
By afaqs! news bureau
Oct 29, 2025 15:47 IST 2 Min read

Media

WPPMedia (1)Marketing

WPP Media unveils ‘Beyond Price Tags’ - a playbook decoding the rise of premiumisation in Indian e-commerce

The report outlines key consumer shifts, market enablers, and strategic frameworks guiding brands towards premium value creation in digital commerce.

By afaqs! news bureau
Oct 28, 2025 16:34 IST 2 Min read
shhri ramPeople Movement

Colors Kannada’s director of marketing Shhri Ram moves on

By afaqs! news bureau
Oct 28, 2025 15:44 IST 1 Min read
BlinkMedia

ITV Digital launches Blink, a Gen Z-focused platform for entertainment, sports, and lifestyle

By afaqs! news bureau
Oct 28, 2025 14:30 IST 2 Min read
prime videoMedia
Prime Video launches NBA League Pass with full access to global NBA action
By afaqs! news bureau
Oct 24, 2025 13:12 IST 1 Min read
insta teen accMedia
Instagram introduces customisable app icons for teen accounts
By afaqs! news bureau
Oct 22, 2025 18:18 IST 2 Min read

Brands

PepsicoBrands

PepsiCo unveils new corporate identity after nearly 25 years

A smile forms the basis of the new visual system, reflecting PepsiCo’s mission of creating “more smiles with every sip and every bite."

By afaqs! news bureau
Oct 29, 2025 07:03 IST 2 Min read
CKru4UxUEAAPZXZBrands

Left behind once, BlaBlaCar is now steering India’s carpooling boom

By afaqs! news bureau
Oct 28, 2025 05:10 IST 3 Min read
Tata MotorsBrands

Tata Motors rebrands as Tata Motors Passenger Vehicles following Commercial Vehicle demerger

By afaqs! news bureau
Oct 25, 2025 14:34 IST 1 Min read
Untitled design (69)Marketing
ASICS takes over DLF Mall of India with Sara Ali Khan to launch its first store
By afaqs! news bureau
Oct 19, 2025 16:46 IST 2 Min read
DominosBrands
After Pizza Hut, Domino’s unveils first brand refresh
By afaqs! news bureau
Oct 09, 2025 05:00 IST 1 Min read

Marketing

Kiranas to clicks: analysing the impact of q-commerce in India's last-minute festive shoppingMarketing

India’s festive buying goes instant: The rise of q-commerce over kiranas

Festive review: Zepto, Dabur, and ZOFF Foods weigh in on quick commerce's growing momentum, detailing how instant delivery disrupted impulse and last-minute festive buys.

By Kausar Madhyia
Oct 29, 2025 05:20 IST 3 Min read
PrestigeMarketing

TTK Prestige partners with MoEngage to strengthen data-led marketing

By afaqs! news bureau
Oct 28, 2025 16:41 IST 2 Min read
WPPMedia (1)Marketing

WPP Media unveils ‘Beyond Price Tags’ - a playbook decoding the rise of premiumisation in Indian e-commerce

By afaqs! news bureau
Oct 28, 2025 16:34 IST 2 Min read
SwiggyMarketing
Swiggy launches DeskEats 2.0 to enhance workplace dining experience
By afaqs! news bureau
Oct 28, 2025 14:32 IST 2 Min read
ChuppsOOH
Footwear brand Chupps’ washable billboard makes a sustainability statement
By Cheenu Agarwal
Oct 28, 2025 05:20 IST 4 Min read
Advertisment