Fukrey actors Pulkit Samrat and Varun Sharma feature in JSW MG Motor's ‘EV Sahi Hai’ campaign
Nick Jonas brings personal style to Fossil’s Machine Luxe line
WinZO to discontinue real-money games, PokerBaazi pauses operations
Marketing Initiative
Tricolour as a language: JSW One and Little Odd Marketers create an AI-first campaign for Independence Day.
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Latest Stories
Ibrahim Ali Khan and Tania Shroff front PUMA’s new Speedcat campaign
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Media
Bigg Boss Hindi Season 19 onboards 9 sponsors
Prime Video expands Maddock Films collaboration with exclusive 8-film deal
As GOI proposes a ban on real-money gaming, sports sponsorships could pay the price
Brands
Rapido pilots food delivery app in Bengaluru
From AI models to pricey chappals: When brands couldn’t read the room
Godrej Consumer bets big on in-housing, adds AI lab & content factory
Marketing
The Life of a Showgirl: Taylor Swift's billion-dollar marketing playbook decoded
Yakult appoints Taapsee Pannu as brand ambassador
Rashmika Mandanna appointed as brand ambassador for Swarovski India