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Marketing Initiative

CampaMarketing Initiative

Grit in every step, fizz in every beat— Campa brought Navratri alive for 2.3 million consumers, turning participation into a Dumdaar celebration

With on-ground, digital, and immersive experiences amassing over 2.3 million participants, 30 million digital impressions, here’s how Campa became the heartbeat of India’s biggest festive celebration.

By afaqs! partner content
Oct 11, 2025 18:05 IST 2 Min read
SV Pause WebsiteMarketing Initiative

HindustanTimes.com partners with Jiraaf to make bonds a mainstream investment conversation

By afaqs! partner content
Sep 25, 2025 10:25 IST 3 Min read
Why be a Photocopy when you can be Original?Marketing Initiative

Vi-John’s new campaign champions originality in grooming ft. Ranbir Kapoor

By afaqs! partner content
Sep 23, 2025 15:18 IST 2 Min read
Wh8rf8Marketing Initiative
Gresbond by Kajaria redefines tile adhesive marketing with witty ads
By afaqs! partner content
Aug 22, 2025 14:33 IST 5 Min read
Tiranga ImageMarketing Initiative
Tricolour as a language: JSW One and Little Odd Marketers create an AI-first campaign for Independence Day.
By afaqs! partner content
Aug 19, 2025 14:00 IST 2 Min read

Latest Stories

UberAdvertising

Uber partners with AB InBev for festive safety campaign

The new campaign titled ‘Your Night, Our Ride’ aims to promote responsible celebrations, offering rewards and discounts for safer mobility during the festive season.

By afaqs! news bureau
Oct 16, 2025 18:35 IST 2 Min read
LacosteAdvertising

Lacoste celebrates Indian festivities with new ‘Court of Light’ film

By afaqs! news bureau
Oct 16, 2025 18:34 IST 1 Min read
konicaAdvertising

Konica Minolta’s new campaign promotes tech-driven festive efficiency

By afaqs! news bureau
Oct 16, 2025 18:31 IST 1 Min read
AikonicAdvertising
Liqvd Asia launches Aikonic Studios to expand AI-Powered creative services
By afaqs! news bureau
Oct 16, 2025 17:00 IST 1 Min read
DBCorpMedia
DB Corp posts ₹4,478 crore advertising revenue in Q2 FY26
By afaqs! news bureau
Oct 16, 2025 16:46 IST 2 Min read

Media

DBCorpMedia

DB Corp posts ₹4,478 crore advertising revenue in Q2 FY26

EBIDTA improved 10% YoY to ₹1,584 million, maintaining a strong margin, and net profit grew 13% YoY to ₹935 million

By afaqs! news bureau
Oct 16, 2025 16:46 IST 2 Min read
Untitled design - 2025-10-16T114831.393Media

Bloomberg Media partners with JioTV to expand reach in India

By afaqs! news bureau
Oct 16, 2025 11:50 IST 1 Min read
deepika meta aiMedia

Deepika Padukone becomes the voice of Meta AI across six countries

By afaqs! news bureau
Oct 16, 2025 06:37 IST 2 Min read
IPL 2025Media
Franchises to drive the next phase of growth for IPL: D&P Advisory
By Benita Chacko
Oct 16, 2025 05:30 IST 5 Min read
Untitled design - 2025-10-16T005924.526Media
Spotify and Netflix partner to bring video podcasts to a wider audience
By afaqs! news bureau
Oct 15, 2025 20:34 IST 2 Min read

Brands

DominosBrands

After Pizza Hut, Domino’s unveils first brand refresh

The makeover includes a new jingle, brighter packaging, and a bolder look aimed at making the brand as craveable as its pizza.

By afaqs! news bureau
Oct 09, 2025 05:00 IST 1 Min read
signify (1)Media

Havas India partners with Banijay Asia for creative storytelling

By afaqs! news bureau
Sep 30, 2025 12:15 IST 2 Min read
SignifyH (3)Brands

Terribly Tiny Tales and Maybelline launches new Gen Z microdrama

By afaqs! news bureau
Sep 29, 2025 13:13 IST 1 Min read
Screenshot 2025-09-17 021054Brands
Brooke Bond Red Label launches pre-mix tea
By afaqs! news bureau
Sep 17, 2025 05:11 IST 1 Min read
MoltenBrands
Myntra and Sugar Cosmetics launch Molten Beauty to target Gen Z consumers
By afaqs! news bureau
Sep 15, 2025 08:17 IST 1 Min read

Marketing

NykaaMarketing

Nykaa teams up with Snapchat to nurture Gen Z beauty creators

The new campaign titled ‘Snap Star Beauty Incubator Program’ aims to mentor Gen Z beauty creators and shape India’s next wave of digital storytellers.

By afaqs! news bureau
Oct 16, 2025 16:10 IST 2 Min read
LegacyMarketing

Legacy Whisky celebrates Diwali with limited-edition festive packs

By afaqs! news bureau
Oct 16, 2025 15:35 IST 1 Min read
network18Marketing

Network18 reports 7% revenue growth in Q2 FY26

By afaqs! news bureau
Oct 16, 2025 13:00 IST 2 Min read
LollapaloozaMarketing
Inside BookMyShow’s playbook for immersive, brand-led live entertainment
By Cheenu Agarwal
Oct 16, 2025 05:10 IST 3 Min read
GoogleMarketing
Coca-Cola and Google launch AI Festicons for Diwali celebrations
By afaqs! news bureau
Oct 14, 2025 13:14 IST 2 Min read
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