From music to marketing: The rise of concerts as the new stage for brand integrations
In the era of reels, concerts have evolved beyond mere gigs; they have become platforms for viral advertising, enabling brands to market themselves seamlessly without sounding like they’re selling.
A market researcher must also pay attention to what has been left unsaid: HUL's Anila Vinayak
Why experiential retail is more than just a trend in India
“Shera Bhai?” Instamart’s 10-minute rakhi delivery has a new protector
Marketing Initiative
Mint Launches ‘Bond Street’ – A dedicated bonds section powered by IndiaBonds
Hilary Rhoda's Lipstick Day 2025 campaign asks a powerful question: “Kyun Nahi?”
Latest Stories
From music to marketing: The rise of concerts as the new stage for brand integrations
A market researcher must also pay attention to what has been left unsaid: HUL's Anila Vinayak
Media
I want Rs 100 from my audience, not Rs 125 crore from OTT: Aamir Khan
The actor-producer has rejected a substantial payout from Over-The-Top (OTT) platforms for his film 'Sitaare Zameen Par', opting instead to launch it on YouTube for Rs 100. Is this the future of Indian film distribution?
Disney’s sports ad sales near $4 billion; streaming holds 40% share
India's M&E among the fastest growing markets in the global $3 trillion industry: PwC report
Vogue's AI model reignites beauty standards and inclusivity debate
JioStar secures 8 brand partnerships for the revival of Kyunki Saas Bhi Kabhi Bahu Thi
Brands
Reliance Retail enters Ayurvedic beauty segment with the launch of Puraveda on Tira
Swiggy restructures board, appoints Faraz Khalid as independent director
KJo’s Tyaani Jewellery taps digital, influencers & roadshows in new ad blitz