Polycab’s festive ad shines light on electricians behind the festivals
Actimedia PR & Digital bags Senco Gold & Diamonds’ PR mandate
Khushi Kapoor and Vedang Raina redefine Gen Z’s fear in AZORTE's new film
Marketing Initiative
Gresbond by Kajaria redefines tile adhesive marketing with witty ads
Tricolour as a language: JSW One and Little Odd Marketers create an AI-first campaign for Independence Day.
Latest Stories
Polycab’s festive ad shines light on electricians behind the festivals
Actimedia PR & Digital bags Senco Gold & Diamonds’ PR mandate
Media
AB InBev and Netflix announce global brand partnership
Actors like Aman Verma & Karan Bohra star in new micro dramas on ShareChat & Moj's Quick TV
How micro-dramas are changing India’s media consumption two minutes at a time
Brands
Brooke Bond Red Label launches pre-mix tea
The HUL brand introduces masala chai sachets through an ad set on a moving train.
Myntra and Sugar Cosmetics launch Molten Beauty to target Gen Z consumers
Steve Waugh and Tim Thomas announce the foray of Australia Essence in India
After 25% monthly growth in daily orders, Amazon Now enters Mumbai
Marketing
VIP Industries appoints Atul Jain as managing director; Neetu Kashiramka steps down
Shyam Steel enters paints business, launches Macaw with Kartik Aaryan
Flipkart takes Big Billion Days sky-high with crop-circle innovation